Goldwell relaunches StyleSign Collection
Goldwell has relaunched its renowned StyleSign collection, which is comprised of 23 versatile products, including iconic classics and new additions. The products champion individuality, adaptability and creativity for hairdressers and clients.
“I am thrilled to wholeheartedly support the remarkable relaunch of Goldwell’s StyleSign collection,” said Angelo Seminara, Goldwell Global Ambassador. “This collection is a true testament to the brand’s dedication to innovation and excellence. The diverse range of products within the StyleSign collection empowers hairstylists with an array of tools to explore their creativity and craft looks that endure the test of time.”
“Goldwell StyleSign is a professionally curated collection designed to support the creation of extraordinary styles in-salon and at-home,” added Rita Marcon, General Manager Kao Salon Division ANZ. “The new range responds to the growing demand for high-performance formulas that are kinder to the planet, while innovative new formats such as the StyleSign Air Dry BB cream expertly tap into the ‘skinification’ of hair movement. Clear segmentation and labelling make for easy navigation, while the hold and shine ratings on each product make retailing the range incredibly easy for Stylists.”
The collection caters to hair types across the spectrum, from coarse to fine hair, straight to wavy styling and shiny to matte finishes. The range includes texturizers, volumizers, finishers and shine enhancers, all in newly-upgraded vegan and colour-safe formulas.
The new hero component is Marine Bamboo, which is known for its flexibility, structural strength and resistance to UV to help it thrive in harsh underwater environments. This new technology ensures protection against oxidation, styling and environmental stressors such as humidity or UV light.
The collection also furthers Goldwell’s commitment to sustainability, with newly designed packaging that reduces waste and environmental impact while maintaining functionality and aesthetic appeal. By switching to lightweight aluminum cans and smaller caps, the brand has reduced both aluminum and plastic waste, while the containers mostly use up to 98 per cent PCR in order to reuse recovered plastics instead of virgin plastic. Importantly, the packaging can be recycled.
For more information visit www.goldwell.com