ghd Launch duet blowdry Two-In-One Hot Air Brush
An all-new innovation has hit the market courtesy of ghd, which has released the all-new duet blowdry two-in-one hot air brush. This is the next technology in their wet to style range, along with last year’s duet style two-in-one styler.
The tool offers three times the volume, no frizz and 50 per cent more shine with wet to style technology, seamlessly taking hair from wet to dry, styled and shaped within one savvy tool. The ghd duet blowdry is available in black and white.
Developed in the ghd R&D labs in Cambridge, UK, the innovation follows the success of the ghd duet style, which has become the brand’s top-selling tool. Anchored by unique Heat-AirXchange Technology™, this aerodynamic system harnesses airflow to actively heat the epiliptical barrel of the tool, while snag-free bristles are precisely configured to effortlessly glide through all hair types without tangling. The tool is specifically shaped to get close to the root of the hair and add volume.
Allowing for heat styling with no heat damage and using 40 per cent less energy than a hair dryer and brush, the tool prioritises care and health for hair and the planet. The tool ensures gentle styling at the optimal low temperature through controlled air flow and surface heat, locking in style for 24 hours.
Air gently dries the hair through carefully positioned vents to reduce flyaways and frizz. The tool saves time by drying and adding shape simultaneously, as optimised for wet hair, with the technology sensing temperature 400 times per second to maintain this temperature.
“We are dedicated to pushing the boundaries of beauty-tech innovation and with the launch of the new ghd duet blowdry we have revolutionised the breakthrough wet-to-dry category once again,” shared Jeroen Temmerman, ghd CEO. “Unlike any other blow dry brush, duet blowdry has pioneering technology at its core, for perfect blowdry results from wet hair, with no heat damage and 40 per cent less energy consumption than a hairdryer and a brush. This is the future of blowdries and will deliver even more good hair days around the world.”
Additionally, the ghd duet blowdry two-in-one hot air style is built with a powerful ultra-compact brushless digital motor, which propels airflow steadily through the heater at lower sound levels, so you can hear your clients over the classic salon hum.
“Following five years of research at the dedicated ghd R&D labs in Cambridge, we have utilised our knowledge of hair science to create the breakthrough Heat-Air Xchange Technology™ in duet blow-dry,” said Dr Rob Milner, ghd CTO. “Combining optimal air flow, surface heat and heated bristles, the superior tech in duet blowdry enables this one tool to deliver superior results – the perfect blow dry finish, from wet, with no heat damage.”
Launched as a power couple with the all-new volume forever volumising blow dry dream, the tool and product complement each other by using the product’s heat protection system in an invisible and lightweight thermal protective layer. The product also maximises volume, offering up to four times more volume in each blowdry look.