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These are the Brands that Powered Hair Festival 2024

These are the Brands that Powered Hair Festival 2024

Hair Festival 2024 is in the books, having welcomed over 6,000 attendees to Sydney’s ICC on June 30 and July 1, and a myriad of brands and exhibitors made that happen. Presented by INSTYLE and Styleicons, a range of prominent partners helped bring this event to life.

Across over 90 stands in the Festival Hub and with 19 brand-led education sessions, these companies powered Hair Festival at its biggest and best yet. Specialised sponsors included the Wonderland party celebrating the tenth birthday of Rogue Beauty, O&M investing in emerging talent with product and monetary prizes as the sponsor of the Hair Festival Competitions and the all-new THE STAGE. in the Festival Hub offering free education courtesy of Pivot Point and Artègo. NAK Hair and ORI Lab, Pure and Juuce and Hair Aid sponsored the free bags given to event attendees, while Paul Mitchell sponsored the lanyard.

Exhibitors, educators and sponsors across Hair Festival ranged from business, to care, tools, men’s hair, straightening services, hair extensions, colour, education, furniture, philanthropy, technology, sustainability and beyond from both national and global representatives.

“We’re incredibly grateful to the many brands, exhibitors, companies and sponsors who supported Hair Festival in 2024,” said Jo Cowan, Sales Director for Hair Festival, INSTYLE and Styleicons. “Hair Festival is about uniting the hair industry and reenergising every aspect of the hairdressing community, in networking, education, product innovations and competitions, and these partners helped us breathe life into this endeavour for the good of the industry at large. We can’t wait to continue these partnerships in the years to come.”

Hair Festival is in its third year and continues to grow, with a 30 per cent increase in attendees from 2023. With a packed floor, engaged education classes, a buzzing competition scene and a non-stop party as always at Wonderland, the future of Hair Festival remains bright.

Thank you to the brands and partners who invested in the event and supported Hair Festival in 2024 – we’ll see you next year!

For more information visit www.hairfestival.com.au

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