O&M have unveiled their latest innovation, by way of their new range of rainbow hues, titled ORIGINAL.pigment. The line of intense direct dyes includes 12 new clean, vivid, direct dye pigments, with a spectrum that ranges from pastels to brights.

“O&M has just taken a leap into a brighter world with our brand-new line of intense direct pigments, promising to infuse your creations with insane vibrancy. If you’re in search of that one-of-a-kind result, look no further,” said O&M Founder, Jose Bryce Smith.

The colours were launched in an education day at EdwardsAndCo on Sydney’s Crown Street, where leading colour talents such as Sheridan Rose Shaw, Daniel Jianing and Leanne Kay showed off the new technology. The artists demonstrated and created live colour looks in front of the enthralled audience, including pink, blue and purple hair looks and beyond.

“The new pigments are absolutely incredible for their consistency, I feel like they’re not as thick as traditional direct dyes, which makes the application so much easier to use, especially being able to apply it directly on wet hair. I’m saving time in the chair with clients, which is very valuable for the salon owner,” Sheridan shared. “I feel like the world is my oyster, there’s nothing I can’t do with the pigments, if there’s a colour they don’t have, I can create it. Vivid hair is here to stay, it’s not a trend, it’s a lifestyle.”

“They’re super easy to apply, very intermixable and the tone is really precise, plus I like the smell as well! It’s a great tool for hairdressers to be more creative and push the boundaries of design,” Daniel added.

The intermixable shades offer long-lasting hues for up to 30 cleanses and build on the brand’s clean and luxury colour offering, as suitable for all hair types, textures and genders. The products are formulated with a naturally derived fragrance, infused with Native Australian extracts and are 100 per cent vegan with neutral pH allowing for gentle colouring. With O&M promising safer, natural and low chemical solutions, colours are free of sulfates, parabens, MIT, phthalates, triclosan, propylene, glycol and gluten.

All packaging is made with 100 per cent PCR materials, so that the entire product is in line with the brand’s clean and kind ethos, and all O&M products are colour safe, PETA Certified Vegan and cruelty free.

“The point of difference with these colours is that they’re very nourishing, they’re made with lilly pilly, so it’s very moisturising, and the pigments last up to 30 cleanses, so it’s very different to what’s already out on the market,” Leanne shared, from her background in working on the colour development. “All the pigments have been hand selected, it just feels so special.”

Healthy, clean, effective, luxury and artistic, discover your new palette with O&M.

For more information visit www.originalmineral.com.au

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