Goldwell is inspiring and innovating in a multitude of ways, launching their annual trend-inspired colour campaign, titled Unique Colors, Unique You, as well as six new shades as added to the brand’s vegan and ammonia-free permanent colour, TopChic Zero, in the Iconic Muted Collection. The new tones are available as of September 9.

This technology and artistry is made to elevate creativity, craft, expertise, passion and self-expression, thanks to the Iconic Muted Collection of carefully curated Topchic, Topchic Zero and System @Pure Pigments. The new Topchic Zero hues expand on this ammonia-free, vegan offering, with added Dusty Pearls, Ash Blondes and Browns and Blushed Copper. This serves to enhance the collection’s focus on creating subtle, elegant hair colours and natural transformations. The Iconic Muted Collection boasts 18 existing Topchic tones and now twelve total Topchic Zero shades that counteract and mute undertones.

Colourists are encouraged to mix this technology with Goldwell’s System @Pure Pigments, which promises long-lasting, multi-dimensional, and high-definition colour results, as well as versatile shade directions.

“The Iconic Muted Collection offers stylists a mesmerising array of fresh inspiration, transforming their colour services into a vibrant journey in which they can give their clients the chance to express their authentic selves in the best possible way,” the brand said. “By combining the endless possibilities that the Iconic Muted Collection has to offer with the stylists’ unique creativity and skills, they can create looks that will enable their clients to show the world who they are and how they wish to be seen.”

The campaign further showcases the trending nature of muted, earthy tones in fashion and design, with looks inspired by organic resources, natural landscapes, stone, clay and crystalline minerals, alongside earthy warm and stone-grey-inspired calm tones that span from warm to cool and dark to light.

For more information visit www.goldwell.com