Welcome the latest colour innovation and inspiration from Alfaparf Milano Professional. The Italian brand has unveiled four new .8 Pearl tone shades that exude individuality, elegance and effortlessness, in a collection titled Walk On The Bright Side.

The new shades elevate the Pearl Bright range, which is already available in the Evolution of the Color and Color Wear lines. Colourists can use the shades to create everything from luminous blondes to ice tones and beiges, assuring timeless and sophisticated colour results.

The collection was created by Alfaparf Milano Professional’s Global Creative Director, Rudy Mostarda. It also includes the winning colour in the Next Color GenHairation competition, which joins the Colour Wear range.

“The world is a stage, and we are the actors entering and exiting the scene. For this collection, we imagine ourselves together in the spotlight, each illuminated by our own personality and character. I believe that a person’s style is that certain something that is never extinguished, even when no one is looking,” Rudy shared.

In addition to these shades, Alfaparf Milano Professional presented eight cut, style and colour new looks that showcase the power of these hues. The looks range from the multi-chromatic Shimmer Design to the modern, adaptive and expressive Moonstone Glow and simple and gentle but innovative Pearly Shine. Radiant Pearl is a medium-long, layered cut with graceful waves, paired in a pearly blonde that merges beige and silver, while Ethereal Sparkle’s cut is taken from the 70s and 90s thanks to deconstructed lengths, complemented by warm shades and powdery finishes. Opal Radiance is radiant, Glacial Blonde is a versatile, tailored pixie cut in pearl blonde and Glam Ray is a “shullet” cut, fusing the shag and mullet in a punk aesthetic that has a fascinating 3D effect, as paired with cool tones.

For more information visit www.alfaparfmilanopro.com/au-en

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