Salon Express and Barbershop Express at Ellenbrook Central are reimagining the very concept of professional salon retail, introducing unassisted professional haircare vending machines outside the salons. The initiative is defining the haircare shopping experience within these shopping centre-based spaces, elevating convenience, personalisation, community collaboration and brand engagement that is a point of difference compared to traditional retail methods.

The initiative is powered by a collaboration with Alfaparf Milano Professional, which is sold in the salons and is prominently featured in the vending machines. This ensures clients have access to salon-grade haircare in an innovative, accessible and unassisted retail format that offers salon quality and expertise beyond the need for in-person conversations.

The technology harnesses the power of prescriptive retailing, acting as advanced tools for personalised product recommendations and brand engagement. The interface presents expertly curated products tailored to each user’s needs thanks to using QR code consultations, interactive quizzes and individual data. The futuristic initiative utilises this technological expertise to enable this self-service format.

The vending machine also offers fun surprise elements like gift vouchers that are redeemable in-store, encouraging salon visits and adding an element of playfulness to the retail opportunity.

The machines have further teamed up with local businesses, such as Muffin Break, to create a collaborative retail service and ecosystem. The initiative also allows brands to connect with their audience in time-sensitive, personal and flexible ways, such as offering timed and pertinent deals, making the machines a versatile marketing tool as well as a shopping tool. The machines remain accessible and available for use outside of regular shopping hours, given shoppers 24/7 access to professional-grade haircare products, deals and data-driven expertise.

“This innovation is about transforming the way consumers experience professional haircare,” said Bianca Panozzo, COO of Express Retail Group. “By integrating unassisted retail into shopping centres, we’re breaking down barriers, making salon-quality products more accessible, and creating a seamless connection between our brand and our customers. It’s a bold step forward, and I’m incredibly proud to see this idea come to life, offering both convenience and a touch of luxury to everyday shopping.”

Merging retail innovations, promotional opportunities and brand collaborations into one convenient, experiential and tailored consumer-focused service, welcome a new step in professional hair retail.

For more information visit www.salonexpress.com.au and www.barbershopexpress.com.au

Read Full Post