Redefining Body Care: Insights from Mukti Organics Founder

Most people wouldn’t think twice at spending over $100 on a luxurious face serum, knowing the benefits will speak for themselves. On the flip side, would they for a body serum? Well, that’s another story. We’ve lived through decades where supermarket body moisturisers reigned supreme, and those that actually used them, typically only did as a last-ditch effort to get rid of dry skin. In fact, those decades signalled that body care was simply an afterthought.

In 2025, we’re entering our body care era. For too long, body care has been a last resort, only factored in once it was too late. The truth is – your body catches up with your face. Spend long enough only taking care of your visage, and I guarantee you, years later, your decolletage will betray you.

Any expert in the beauty industry would have seen firsthand the effects a neglected body care regime can have. With over 30 years in the beauty industry—from my time as a skin therapist to leading Mukti Organics and Mukti Beauty Rooms—I’ve noticed a common theme: the stark contrast between facial skin and body skin, especially in women over 35.

Years of neglect inevitably take a toll, but aging, dull, and dry skin doesn’t have to be the norm for the body anymore. It’s time to shift the focus to proactive, not reactive, body care—clients shouldn’t wait until damage is already done.

This year signals a change in the narrative as brands will start to rethink the way we approach body care. Blame the surge in wellness trends or a newfound emphasis in self-care, but consumers are ready to start treating the skin on their body in the same way they do their face.

Mukti Organics is leading the way, encouraging customers to embrace high-performance active ingredients for body care. Our new Age Defiance Body Serum embodies this shift, redefining body care with a multi-active treatment serum that delivers facial-grade ingredients for the entire body.

We’ve enlisted 30 high-performing active ingredients to create a formula that rivals any high-end facial products. From Hyaluronic Acid, Niacinamide to Vitamin C, it’s a luxe formula that accelerates cellular renewal for overall skin health.

Statistics reveal that traditional moisturisers no longer meet expectations, with 65% of consumers seeking environmentally friendly brands and 55% willing to pay more for sustainable products. It’s clear—body care is evolving, and conscious consumers are leading the way.

The launch of Mukti Organics’ Age Defiance Body Serum comes at a pivotal moment, as the industry shifts toward high-performance body care. With consumer demand for comprehensive body treatments on the rise, this trend is only set to grow in 2025 and beyond.

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