Stellar® Names Kobi Bokshish, Tom White and Georgie Johnson as Brand Evangelists
Australian-owned hair styling tool brand Stellar® has welcome three leading names to their brand family, with the esteemed Kobi Bokshish, Tom White, and Georgie Johnson being announced as Brand Evangelists, with more to come. The trio will connect with stylists across the industry to educate on and advocate for the brand.
“With Stellar, your hair looks great, feels even better and much healthier,” Kobi enthused. “From the first touch, I recognised the quality, innovation, and commitment to the hair industry. Kudos to Stellar for being 100 per cent Australian-owned. Having a strong engineering team behind the brand only adds to Stellar’s strength. I love it.”
The trio bring a wealth of talent and experience to the line-up. Kobi is a former Global Hairdresser of the Year at the TCT Awards, as well as an international educator, salon owner, and co-founder of Ecoheads, who will help with the brand’s expansion into Europe. Tom boasts over 20 years in the industry as an award-winning stylist, international educator, and salon owner, primarily with Same Same But Different salons in Melbourne. With multiple Australian Educator of the Year finalist nods, he will aid in this realm for the brand. Finally, Georgie is an AHFA 2024 finalist with a passion for empowering the next generation in hair.
“Stellar’s styling tools are exceptional, featuring lightweight, innovative designs that will significantly contribute to the industry’s progress, particularly in reducing joint pain for long-term stylists,” Georgie said. “Additionally, Stellar has pioneered groundbreaking mineral technology that promotes long-term hair health, which I absolutely stand by and am excited to be a part of.”
“The passion that [founder] Koen [Verelst] and the Stellar team have for our industry is infectious,” Tom added. “Stellar is going to change the way we use hot tools. The technology, design, and commitment to healthier, shinier hair – it’s a no-bullshit approach that’s so refreshing. I knew I had to be part of it.”
The line-ups first major appearance as Stellar® Brand Evangelists will be at Hair Festival 2025, over June 29 and 20, at The ICC, Sydney, kicking off a bold agenda of education and inspiration. At this event, the group will deliver live demonstrations, expert styling techniques and exclusive insights on the unique Stellar® tools.
For more information visit www.stellarhair.com.au