Eden Laser Clinics Rebrand to SILK Laser Clinics
Seven Eden Laser Clinics have rebranded to SILK Laser Clinics following the acquisition of the Sydney-based clinics by SILK. The strategic move is set to “consolidate and enhance customer experience”, a press release reads.
SILK Laser Clinics now operate out of 73 locations Australia wide. The clinics offer a range of aesthetic services, including laser hair removal, microneedling, laser tattoo removal, dermaplaning, and many more.
To help spread the message of SILK’s growing presence, a multi-faceted marketing campaign has launched throughout Sydney. Key media components include retail, large format and bus shelter PDOOH (Proximity Digital Out-of-Home), Radio, and Social Media. The campaign is running from this month across key retail locations such as Westfield Eastgardens, Hurstville, Hornsby, Liverpool & Penrith as well as Macarthur Square and Bankstown Central.
“This transition marks a significant milestone for us,” said Martin Perelman, Managing Director of Wesfarmers Health, MediAesthetics division and Co-Founder of SILK Laser Clinics. “It’s not just a change in name; it’s a commitment to elevating the standard of aesthetic beauty experiences for our clients. SILK will continue to offer the same trusted team, outstanding service, and now, an enhanced aesthetic environment that reflects our dedication to quality and innovation.”
SILK offers a Price Beat Promise and exclusive offers such as the Lifetime Appearance Program, offering 40% off all laser hair removal treatments after 10 sessions. The business prides itself on offering world class technology at affordable prices coupled with trusted, excellent service.
“At SILK, we believe in delivering not only results but also a personalised journey towards beauty and confidence,” added Martin. “Our clinics are designed to provide a premium atmosphere where every client can feel comfortable and assured of exceptional outcomes.”
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