QUESTION: A well prepared salon services menu has traditionally assisted clients in selecting the right treatment, as well as supporting treatment and retail sales. Is a salon menu becoming less important now that more clients are individually diagnosed with bespoke treatments recommended?

LEARNING: One size doesn’t fit all. A personalised consultation is crucial, but menus can help guide both client and therapist.

Helen said her salon needed to have a menu to guide clients, but it was online rather than printed to help the environment and also make it easier for customers.

Donna said Dermatonics gave clinics suggested products for particular skin types and suggested protocols to go with their professional range, but that it was very important therapist consulted with each individual client.

Kristie said Dermalogica were passionate about personalisation, because not everyone’s skin was the same.

Gay said a menu should outline what your salon did and it was important to give direction where the client was not giving the therapist direction.

Sally said a menu was still important at Endota Spa, whether it was electronic or written, as it was a silent salesperson, that promoted signature treatments.

Kim said they had a paper menu at Bohéme Beauty, which was a gateway for new clients coming into the clinic, but she updated online salon menu every six months.