A global leader in 100% natural and certified organic makeup, Inika Organic has announced its expansion from a cosmetics brand into a complete beauty brand with the release of its much anticipated 12 product skincare line.

In development for more than five years, INIKA Organic Skincare will be the most concentrated on the market in terms of scientifically proven, active botanical ingredients containing up to 5% – more than double the industry standard.

The range is made up of 100% natural and organic ingredients including hero actives; Phytofuse Renew (Rose of Jericho), Radiancyl (Maca Root), Resveratrol (Grape Seed Extract) and Limepearl (Caviar Lime), that work together to ensure optimal skin health by targeting key areas of nourishment, hydration, skin de-aging and protection.

“At INIKA Organic our mission for the past 14 years has been to detoxify cosmetic bags worldwide and today with the launch of our skincare range, our mission is now to detoxify entire beauty routines globally,” says Inika Organic co-owner Sharon Rechtman.

“There is nothing like INIKA Organic Skincare currently on the market with our unique 5% natural active ingredients. It was really important for us to create a skincare line that has proven results to help educate consumers that they don’t need to compromise on quality or performance when making the switch to natural”.

The range is completely customisable dependant on skin’s needs and consists of nine Phytofuse Renew powered products including day and night creams, a cleanser, exfoliant, serum and eye cream supported by three nourishing treatments, available instore in New Zealand from February 2020 through selected stockists and online now at Inikaorganic.com/nz.

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