Fashion, leisure and active wear at its peak ushered in day two of Afterpay Australian Fashion Week, as P.E Nation partnered with collaborators KMS and Lead Stylist Ali Holmes of Wildlife Hair Sogo for the RE/CREATION Collection show. The show was inspired by the brand’s new direction – fashion that moves with you.

“The new look is a lot more refined. It’s pared back, there’s minimal branding, and it’s based around a tonal colour palette. Detailing is sophisticated, the quality of fabrication and finish is elevated, and the silhouettes are easy, designed to be more versatile in every wardrobe,” shared Pip Edwards, Creative Director & Founder P.E Nation.

“KMS has been a proud partner of P.E Nation for more than two years, supporting shoots and campaigns with our award-winning stylists from the Wildlife Sogo Team. We are thrilled to partner for fashion week showcasing the evolution of P.E Nation under the incredible talent of Pip Edwards. We love that KMS and P.E Nation embrace individual style, with products for every day and every body that have sustainability at the forefront,” added Rita Marcon, General Manager Kao Salon Division.

The runway featured 40 models walking a 40-meter runway in front of 600 guests, while guests viewed the show from a chrome grandstand in a spectator like seating arrangement, as a nod to championship sports.

Styling this mammoth show, Ali and the team focused on second day and lived in texture, with natural movement and the hair made to bounce of models’ faces as they walked the runway. Diverse hair textures brought this natural sense of individuality to life, while an undone, wet-look element captured the fashion brand’s new sense of pared back reinvention.

“KMS always plays to an individual’s look and personal style. Pip Edwards’ wanted matte hair that bounced and had air on the runway, so we dialled up the natural texture of each model’s hair without weighing it down. For our 2nd Day Hair my heroes were KMS HAIRPLAY Makeover Spray to dry the roots with KMS HAIRPLAY Dry Texture Spray to set the hair,” Ali said.

The team also styled Pip Edwards with TAMEFRIZZ, ADDVOLUME and the HAIRSTAY Dry Wax Spray and Working Hair Spray, as well as the KMS HAIRPLAY Molding Paste for a clean, smooth look, styled in a figure eight to create bend and movement.

Get the runway look below.

 2nd Day Hair:

• Step one: Depending on the model’s hair texture, either a natural blow dry using hands only and product KMS ADDVOLUME Styling Foam or KMS HAIRPLAY Sea Salt Spray.

For Normal Hair:

• Step 1: Part hair in the middle part and apply KMS HAIRPLAY Makeover Spray to dry hair on the root area. Use a rake comb to remove excess powder from hair.
• Step 2 Using a hair straightener, clamp mid-lengths and ends to remove frizz but not straighten the hair as this will reduce the shine.
• Step 3 Apply KMS HAIRPLAY Sea Salt Spray in hand and pat on mid lengths and ends and any frizz. Loosely twist the mid to end lengths of hair and pin to set.
• Step 4 Remove clips from hair and blast with cold air and a spray of KMS HAIRPLAY Dry Texture Spray to set. Hair should not be tucked behind ears but as though it has been tucked the day before. Hair is to bounce and fly behind model on the runway.
• Step 5 Finish with KMS HAIRSTAY Working Hair Spray if needed.

For Curly Hair:

• Step 1 Stretch curl out with fingers only. Then follow 2nd Day Hair look for normal hair. No brushes to be used.

For more information visit www.kmshair.com/en-AU

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