In the competitive beauty industry, harnessing the right tools and products is key to staying ahead. Adore Beauty, Australia leading beauty pure play e-tailer, has announced the launch of a members-only program for aspiring and established makeup artists, underscoring its commitment to the professional beauty community.

The newly launched Adore Beauty Pro initiative will enhance accessibility for those committed to their craft. The exclusive program offers a generous 30% discount on select products to makeup artists and artistry students. A well-rounded arsenal of shades and tools is essential for a makeup artist’s success, but the cost of professional-grade makeup can add up quickly. Pro-only benefits not only help relieve some of the financial pressure but also empower artists to cater to a diverse clientele with varying skin types and colour preferences.

“Restocking your kit can be a really expensive exercise, especially when you want to be able to cater to everyone and offer the best service possible no matter what skin type, tone or colourful eye makeup request comes from your client,” says Megan Miloshis, Adore Beauty’s Content Manager and professional makeup artist. “Pro programs are a goldmine for makeup artists. They offer access to top-tier professional products and tools, and they’re crucial to helping artists refine their skills and stay at the forefront of the beauty industry.”

Programs like Adore Beauty Pro are essential for enabling makeup professionals to keep pace with an ever-evolving beauty landscape, where trends change rapidly and inclusivity is key. This new initiative is a testament to Adore Beauty’s commitment to not only supporting its customers but also nurturing the wider beauty community.

To mark the launch, Adore Beauty has partnered exclusively with the renowned brand MAKE UP FOR EVER, beloved by makeup artists for its high-performance products.

To learn more, visit adorebeauty.com.au/pro.

Main image: MAKE UP FOR EVER

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