Advanced Cosmeceuticals (ACSG) has announced it is now the exclusive New Zealand distributor for People4Ocean (P4O), the reef-safe skincare brand founded by marine biologists and spa professionals.

Previously distributed in New Zealand by Holistic Aesthetics, P4O has joined ACSG’s portfolio as the distributor broadens its offering beyond traditional performance skincare. The extension into suncare will help ACSG meet the surging demand for products that combine clinical efficacy with environmental responsibility.

People4Ocean was born out of frustration with chemical sunscreens harming marine ecosystems. Created by marine scientists and spa experts, the brand offers natural, reef-safe formulations that effectively protect the skin while actively supporting coral reef restoration and ocean conservation efforts through every purchase.

For beauty therapists, clinic owners and spa professionals, this opens the door to a new category of ethical, results-driven suncare that today’s clients increasingly expect. Professionals who integrate P4O into their treatment menus or retail shelves will be positioned to capitalise on a category projected for double-digit growth in the coming years. Recent reports highlight the eco-suncare segment as one of the fastest-growing areas within skincare, driven by rising consumer awareness of coral reef degradation and the broader shift towards clean beauty.

The range is free from oxybenzone, octinoxate and other reef-harming chemicals, positioning P4O as a standout choice in an industry facing mounting scrutiny from regulators and eco-conscious consumers. Coupled with minimal-impact packaging and ethical ingredient sourcing, P4O delivers a powerful story for clinics and spas looking to align with sustainability values.

For Advanced Cosmeceuticals, the partnership is a strategic move. “We are absolutely thrilled to welcome People4Ocean into the ACSG family,” said Shaunte Mears-Watkins, CEO of Advanced Cosmeceuticals. “P4O not only complements our existing portfolio from a performance standpoint but also enhances our commitment to sustainability and ocean conservation. This is more than just a product range. It’s a philosophy we are proud to stand behind.”

ACSG’s distribution network, with nearly two decades of experience serving clinics and spas across Australia and New Zealand, provides the ideal platform to scale P4O’s reach quickly. The partnership is expected to strengthen ACSG’s market leadership in both high-performance and environmentally responsible skincare.

“We see huge potential for P4O in New Zealand,” added Mears-Watkins. “Today’s consumers are looking for products that are clean, ethical, and effective. P4O ticks all of those boxes – and then some. Our goal is to make it a household name in the sustainable skincare category.”

Beyond distribution, ACSG plans to support P4O partners with robust training, marketing materials, and educational resources to ensure clinics and spas can effectively communicate the benefits of reef-safe sun protection to clients.

For clinics, this represents an opportunity not just to meet consumer demand but to differentiate themselves with a meaningful brand story that resonates in a competitive market increasingly driven by values-based purchasing.