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Twenty years ago, Michelle Reeve founded Waterlily – a skincare company rooted in the study of biotechnology and its connection to personal wellness. To this...
The beauty industry has been abuzz in the past few weeks after the initial judgment was handed down in a landmark Federal Court case between Lisa Carroll from..
The Asia-Pacific beauty market is one to watch in 2023; so much so that over 2,400 exhibiting KOLs and product manufacturers from across the globe opt to convene..
Last week, Australian skincare brand Biologi was placed in the spotlight after receiving a Court Order for misleading claims in its marketing campaigns. Several allegations had been made..
Since the pandemic, Kiwis are working from home, pinching their pennies and going light on their beauty looks more than ever before. Much like the minimalist makeup movement..
Social media’s 5-9 trend is hard to ignore. It started to gain popularity in early 2023 and has taken TikTok and Instagram by storm, becoming one of its..
Because what’s top of mind for your clients should be top of mind for you, too.
Should you be offering BIAB at your nail salon? We speak to the experts.
Care washing is “commercial branding strategies which commodify care and attempt to increase corporate profit”.
“We’re investing heavily in people and technology to deliver the content our audience needs, wherever they need it,” says Professional Beauty’s MD Craig Hawtin-Butcher.
Social Media Coach Vanessa Ibrahim shares what beauty business owners need to know when marketing themselves online. As a professional salon owner, the thought of social media and..