An educational dive into regenerative aesthetics with Avaderm. Last week, Brisbane’s The Calile Hotel played host to an unforgettable event that brought together over 100 cosmetic nurses for..
Last week, Australian skincare brand Biologi was placed in the spotlight after receiving a Court Order for misleading claims in its marketing campaigns. Several allegations had been made..
Since the pandemic, Kiwis are working from home, pinching their pennies and going light on their beauty looks more than ever before. Much like the minimalist makeup movement..
Social media’s 5-9 trend is hard to ignore. It started to gain popularity in early 2023 and has taken TikTok and Instagram by storm, becoming one of its..
Because what’s top of mind for your clients should be top of mind for you, too.
Should you be offering BIAB at your nail salon? We speak to the experts.
Care washing is “commercial branding strategies which commodify care and attempt to increase corporate profit”.
“We’re investing heavily in people and technology to deliver the content our audience needs, wherever they need it,” says Professional Beauty’s MD Craig Hawtin-Butcher.
Social Media Coach Vanessa Ibrahim shares what beauty business owners need to know when marketing themselves online. As a professional salon owner, the thought of social media and..
SIMKA is the newest wellness brand to place on your radar this year.
Kiwi workers are stressed, and that’s official. A 2023 workplace report from global analytics and advice firm Gallup found that 47% of New Zealanders reported high levels of..