Social media’s 5-9 trend is hard to ignore. It started to gain popularity in early 2023 and has taken TikTok and Instagram by storm, becoming one of its..

Because what’s top of mind for your clients should be top of mind for you, too.

Should you be offering BIAB at your nail salon? We speak to the experts.

Care washing is “commercial branding strategies which commodify care and attempt to increase corporate profit”.

“We’re investing heavily in people and technology to deliver the content our audience needs, wherever they need it,” says Professional Beauty’s MD Craig Hawtin-Butcher.

Social Media Coach Vanessa Ibrahim shares what beauty business owners need to know when marketing themselves online. As a professional salon owner, the thought of social media and..

SIMKA is the newest wellness brand to place on your radar this year.

Kiwi workers are stressed, and that’s official. A 2023 workplace report from global analytics and advice firm Gallup found that 47% of New Zealanders reported high levels of..

Victoria Curtis founder of Curtis Collection reveals how her love of makeup inspired her successful business. I love this most about having my own business… “Having my own..

“We are passionate about using our global platform and marketing smarts to support salons grow their profile and carve out their niche in the competitive beauty industry.” – Tina Randello.