Aveda Present the Vibe Collection

Posted in: Hair

Aveda Present the Vibe Collection

Posted on: June 4, 2024June 4, 2024
Posted by: Shannon Guss Gaitz
Posted in: Hair

Welcome the Vibe collection from Aveda, described as a fusion of global artistry with innovative hair colour at its centre, and led by the brand’s prolific American artists, as created by the Global Artistic team.

Made to be vibrant and timeless, the individual approach to unconventional hair colour is explored in a myriad of different looks, as both bold and modern options that build on the current trends. The first example of this is the Red/Brown Metallics look, described as “personalised edginess with a wealth of colour”.

“Express your unique self through your hair. A dramatic change to blonde can be a challenge, but the result speaks for itself,” shared Naomi Dove, Aveda North America Artistic Director, Textured Hair. Vibrant hues and multidimensional tones were prepped with the Aveda nutriplenish™ leave-in conditioner for hydration, heat protection and the ultimate care.

The collection then delves into the otherworldly with Galactic blue – saturated blues and cool metallics that evoke both oceanic and space-like qualities.

“Katrina’s chill vibe called for a cool color. Galactic Blue, with its relaxed grow-out, complements her easy-going nature,” shared Luis Gonzalez, Aveda North America Artistic Director, Hair Color.

This vibrant energy then continues to Energizing Green that merges a wealth of green tones, from their most subtle to their most audacious. Made to evoke both optimism and environmentalism – and the upcoming Wicked craze, if you ask us – the look utilised the brand’s botanical repair™ professional hair strengthening additive and bond activator for strength.

“Deep ebony with gem-like accents – show off your favourite trend colour and create mystery while grounding your look with a deep, indulgent base colour,” said Ian Michael Black, Aveda Global Artistic Director, Hair Colour.

Other looks include a boho take on the Dusty Rose Pink statement shade, described as a “cosmic colour connecting innocence and burning passion” that celebrates confidence and natural beauty. Digital Pastels offer a soft, striking lavender look in a metallic palette that interplays with the light – made to look empowered, confident and modern.

The collection shows off classic Deep Muted Tones with a twist to redefine autumn hues – think classic browns and berries with hints of gold for a modern transformation. Aveda’s nutriplenish™ products aid these natural textures during heat styling, with the look becoming a celebration of healthy, individualised hair.