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APMAC 2024 Wows Permanent Makeup Industry Despite Last-Minute Venue Change

APMAC 2024 Wows Permanent Makeup Industry Despite Last-Minute Venue Change

Dozens of permanent makeup artists attended from across the country.

How to Engage Gen X: The Fastest Growing Beauty Spender

How to Engage Gen X: The Fastest Growing Beauty Spender

A dermal therapist unpacks the often-overlooked demographic.

O COSMEDICS Crowned Best Beauty Product in Australasia at the 2024 World Luxury Spa Awards

O COSMEDICS Crowned Best Beauty Product in Australasia at the 2024 World Luxury Spa Awards

The esteemed award marks a pivotal moment in the brand’s journey.

2025’s Beauty and Personal Care Trends Revealed

2025’s Beauty and Personal Care Trends Revealed

From climate-adaptive to nostalgic beauty experiences, these are the trends shaping the future.

Mastering the Hook: Training Your Salon Staff to Ask the Right Questions

Mastering the Hook: Training Your Salon Staff to Ask the Right Questions

At the heart of the art form, lies a simple yet powerful tool: the question.

New Zealand Beauty Brands Dominate Viva Beauty Awards 2024

New Zealand Beauty Brands Dominate Viva Beauty Awards 2024

The inaugural Viva Beauty Awards have wrapped up, revealing a strong preference for independent New Zealand beauty brands among voters. Over a six-week period, Viva collected hundreds of..

What to Expect at This Month’s 2024 Wellness Summit

What to Expect at This Month’s 2024 Wellness Summit

This month, 150 leaders from the spa, wellness, and wellness tourism sectors are expected to descend on Byron Bay for the 2024 Wellness Summit. A dynamic hub for..

How to Create a Great First Impression and a Welcoming Environment for Clients

How to Create a Great First Impression and a Welcoming Environment for Clients

By Liz McKeon, Salon Business Expert and Founder of the International Salon Business School. One of the most effective ways to increase client loyalty is by enhancing the quality..

10 Key Factors to Consider When Choosing a Payment Provider

10 Key Factors to Consider When Choosing a Payment Provider

Not all payment systems are created equal.