If there were ever any doubt about the resilience of Aotearoa’s hair and beauty industry, the 2025 NZ Hair & Beauty Expo has put it firmly to rest.

Returning to Auckland’s Viaduct Events Centre last weekend, the only trade event of its kind in New Zealand surpassed expectations. With more than 3,200 attendees and a buzzing show floor, this year’s expo marked a high point for an industry that has weathered significant change in recent years. From shifting consumer behaviours to rising costs, beauty businesses are being challenged to rethink how they connect with their audience. For many, the expo proved that nothing beats face-to-face.

“There was a buzz that left us all feeling invigorated,” says Expo Director Shaughan Woodcock. “Numbers were up and business was humming.”

Exhibitors echoed his sentiments.

CHI NZ reported record-breaking sales:

“This year was our biggest and best yet – a record-breaking success for CHI Haircare, with our highest-ever sales and an overwhelming level of interest from salon professionals across the country. From the moment the doors opened, we were inundated with visitors, all eager to learn more about the revolutionary CHI Colour Master Factory. For many, it was their first time seeing such a powerful and intelligent colour system in action – and they couldn’t wait to find out how to bring it into their own businesses.  Beyond the technology, it was a weekend full of vibrant conversations, exciting connections and so much passion for professional haircare.”

Luxe Beauty Group also observed incredible results:

“This was our best expo yet! It was great to see so much optimism returning and the vibe was high the whole weekend. We were thrilled that there was so much interest in our new products and brands, and we cannot wait to do it all again next year!”

Cosmetologists NZ noted the standout quality of attendees, with salon owners actively placing orders and booking training on the spot.

“We had great conversations with salon owners who were ready to order or book training on the spot. Plus, the ability to meet new stockists, catchup with old ones and demonstrate everything we do in one place is invaluable. As many people within the industry will know it is getting expensive and increasingly difficult to reach business owners using Google or Meta ads. It’s refreshing to have lead after qualified lead in the one place.”

James from the Beauty Gallery comments, “ The NZ Hair & Beauty Expo never disappoints, it was such a rewarding experience reconnecting with long-time customers from all corners of the country and making new connections with fellow industry professionals. There’s something special about being surrounded by like-minded people who are just as passionate about what they do.” 

It’s clear that this event has evolved beyond a trade showcase. It’s a catalyst for growth, education and genuine connection in a digital-first world.

As we look ahead to 2026, the message is clear: this isn’t an industry merely bouncing back—it’s levelling up.

On that note, mark your diaries! The date has just been confirmed for next year’s expo: June 13–14, 2026. You won’t want to miss it.
www.nzhairandbeauty.nz