Danny Emmett has been named as the first external CEO of global hair and beauty brand CLOUD NINE, while brothers and founders Martin and Gavin Rae will assume new roles as Non-Executive Chairman and Non-Executive Director, respectively. The company’s future growth strategy aims to have it almost double in size by 2027 and explore expansion into new territories, necessitating strong leadership for these important plans.

“Gavin and I are very much looking forward to taking on our new roles in the business – one which we have loved building – whilst handing over the day-to-day responsibility to Danny as our new CEO,” Martin said. “We are very proud of everything we have achieved and are very excited about Danny’s arrival. He brings with him a wealth of digital knowledge and of growing businesses and is very commercially driven.”

Martin and Gavin founded the busine ss in 2009 alongside professional hairdresser, and it’s now based out of its North Yorkshire headquarters in Harrogate. The company’s foundation is in creating hair tools and products that are innovative, industry-leading and always kinder to hair.

The company currently boasts continued growth in the UK, significant growth in Australia and New Zealand and the strengthening of its online and in-store presence, with sales of 35 million pounds. Reflecting this, Martin was named as the Sunday Times’ Most Ambitious Business Leader for 2022. In their new role Martin and Gavin will continue to facilitate this growth to achieve their targets and will be responsible for overseeing strategic growth and commercial excellence.

Danny joins the company from his most recent role as Group Chief Operating Officer at AO, which he held for four and a half years, after working his way up from his role as a senior commercial analyst, which he began in 2009.

“I am delighted to have been given the opportunity to lead CLOUD NINE, an ambitious brand with fantastic products, a unique culture and sustainability at its heart,” Danny said. “I am looking forward to working with Martin and Gavin and the rest of the senior leadership team, as well as the wider team – all of whom have done a fantastic job of getting the company to where it is today. I am excited about the years ahead and to help realise the full potential of the business, under Martin and Gavin’s guidance.”

For more information visit www.cloudninehair.com

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