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Ella Baché Is Rolling Out New Salon Designs, Starting In Perth

Ella Baché Is Rolling Out New Salon Designs, Starting In Perth

With a focus on sleek and minimalistic design elements, heritage brand Ella Baché has gone on to roll out an all-NEW salon design look and feel.

As the proud owner of an existing Ella Baché distributor and the visionary behind the newly designed franchise, Ella Baché Secret Harbour, Helena Annandale is a true entrepreneur at heart, and when she heard of the new salon concept, she jumped straight in. 

When asked on the opening of her new salon Ella Baché Secret Harbour, she said it has been an exciting journey, explaining that not only is it a business opportunity, but also a chance to extend the renowned Ella Baché brand presence into new communities.

The customer experience and journey has been at the forefront in designing the new concept. It focuses on showcasing what the brand does best and their leading knowledge of skincare.

The fresh design is about creating a welcoming, contemporary environment with minimal clutter and messaging, by using digital technology and simplified elements to engage the customer and therapist.

Pippa Hallas elaborates on this further sharing the strategy for this fit out, “Focusing on the client journey has led to simplifying the reception area and ensuring everything was intentional; from the digital screens, lighting, furniture, the reception desk, materials and colours; all elements effortlessly welcome, invite and communicate our point of difference which is our knowledge and love of skin”.

CEO and third-generation owner of Ella Baché, Pippa Hallas said “We have always had our clients and their skin at the forefront of our philosophy. The new salon design, focuses on the client experience and showcases our expertise and our reputable products.” 

When asked on the opening of her new salon Ella Baché Secret Harbour, Helena commented that
it has been an exciting journey, explaining that not only is it a business opportunity, but also a chance to extend the renowned Ella Baché brand presence into new communities.” 

With Helena’s passion for skincare, beauty and helping others, Secret Harbour is set to become a haven of relaxation, rejuvenation, and revitalisation. The curved reception desk, diagnostic tool desk adjacent to the product wall allows a seamless, informed conversation about the customers skin needs, products, and services.

Digital media takes a leading role in this new design, leaning into the ‘less is more’ strategy, reducing visual signage and clutter in the salons.

All elements of the design have been considered and created for the customer’s experience. The finishes, colour palette, furniture and lighting have been specifically selected to enhance the inviting, yet professional atmosphere.

As Ella Baché moves into a new era, our salons will begin to incorporate elements of our latest design to ensure uniformity across the board, a core focus on acknowledging and loving the skin. With a number of new salons opening in the new year, you will see this design roll out across Australia.

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