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Ella Baché Launches Most Diverse Campaign Yet

Ella Baché Launches Most Diverse Campaign Yet

The campaign invites consumers to join the movement of self-love and acceptance, encouraging individuals to embrace and celebrate the unique beauty of their own skin.

In a defining move to celebrate diversity and redefine beauty standards, Ella Baché, the industry-known and established Australian skin-care brand, has launched its most inclusive campaign to date, titled ‘IN MY OWN SKIN’ for 2024.

The campaign is set towards changing the way individuals perceive and appreciate their unique skin stories, emphasising that healthy skin looks different on everyone.

Ella Baché’s commitment to promoting self-acceptance and confidence is at the forefront of the ‘IN MY OWN SKIN’ campaign, which features an ensemble cast of models representing various backgrounds, ethnicities, and age groups.

Australian model Bambi Northwood-Blyth, pro-age model Luisa Dunn, Queensland-born model Shimma Marie, and influencer/model Vakoo join forces to embody the unapologetic spirit of Ella Baché, championing the message that beauty knows no boundaries.

The brand’s philosophy revolves around a measured and supportive approach to skincare, prioritising the best ways to enhance individual beauty without resorting to invasive procedures or drastic measures that may harm the skin.

Ella Baché encourages people to look in the mirror and see the best version of themselves, promoting a mission that resonates with the ‘IN MY OWN SKIN’ campaign.

Pippas Hallas, the CEO of Ella Baché, expressed her excitement about the campaign, stating, “I feel privileged to unveil our new brand campaign and work alongside some of Australia’s greatest creative talent. The evolution to the Ella Baché campaign is a reflection of the exciting changes we are seeing in the market driven by changing consumers, new generations and technological advancements, enabling opportunities for the brand to innovate and continue to drive relevance.”

The ‘IN MY OWN SKIN’ campaign aligns with Ella Baché’s long-standing commitment to empowering individuals to embrace their uniqueness rather than conforming to societal norms.

The campaign encourages people to truly own their skin stories, reinforcing the brand’s dedication to changing lives by instilling confidence in individuals to love the skin they’re in.

With over 70 years of pioneering innovation, Ella Baché remains a leader in the Australian skincare industry. The brand’s extensive network includes over 150 salons, hundreds of therapists, and a diverse range of products catering to all skin types.

Ella Baché Skin Solutions, treatments, and products are available through the brand’s website and online platforms such as Adore Beauty and The Iconic, as well as in David Jones stores and Ella Baché salons across Australia.

As the ‘IN MY OWN SKIN’ campaign takes centre stage, Ella Baché continues to demonstrate their commitment to authenticity, innovation, and the celebration of diversity in the beauty and skincare industry.

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