Making it one of the first business accounts across New Zealand and Australia to do so, this week ghd ANZ launched a branded Instagram filter, accompanying the recent release of its Royal Dynasty holiday collection.

“The filter concept has brought the Royal Dynasty campaign to life,” says Ludovic Dellazzeri, managing director of ghd Australia.

“With help from the team at Made In The Pile, the filter gives users the chance to wear their very own royal crown through augmented reality. We have been working with the team since March to ensure that we were one of the first brands in Australia and New Zealand to host our very own branded filter.”

The Royal Dynasty Christmas collection is out now and includes four gift sets featuring rose-gold ghd tools, presented in deep burgundy vanity cases.

To celebrate, ghd are currently giving away a ghd Royal Dynasty platinum+ styler set to one lucky filter user. Find out more here.

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