ghd is taking curls to a whole new level. The all-new curve range not only offers new technology and tools but is also complemented by an AI-powered curl finder quiz that makes the curling experience more seamless and engages directly with consumers.

The chronos curve range promises up to three times faster, high-definition, long-lasting curl results. This extends the brand’s renowned chronos HD Technology that speeds up styling and protects hair from heat damage, bringing that science to curls, in two new professional wands and two new professional tongs. The tools additionally have advanced curl-responsive technology that reacts to the user’s curling actions and responds to hair needs.

The entire barrel of the tools maintains the brand’s optimum curling temperature of 185ºC consistently, while adapting to the user’s styling for faster, smoother, frizz-free results that can last up to 24 hours and boast 50 per cent more shine. Users report styling up to three times faster.

The diverse range offers a variety of tools to widen your styling scope, from waves to texture, glamour and everything in between. First, the ghd chronos curve max wand is for long hair in a larger barrel tong for loose waves. Then, the ghd chronos curve conical wand is for the beach looks of natural, healthy-looking curls for all hair lengths. The ghd chronos curve classic tong is for classic glamour and defined waves. Finally, the ghd chronos curve grand tong creates fast, easy, voluminous curls.

Beyond the tools, ghd has also launched the new ghd curl finder online, where consumers can take the interactive AI-generated curl finder quiz to discover 240 AI generated looks that can be achieved with the tools. This technology elevates personalisation and consumer engagement, recommending the right look across a multitude of hair lengths, textures and hues, and the tool needed to create it to each consumer.

The quiz also highlights professional expertise. Throughout the AI development process, the ghd professional education team were paramount in ensuring the authenticity and artistry of the looks as true to the iconic ghd brand.

“The beauty-tech industry is undergoing a profound transformation, driven by the increasing integration of artificial intelligence,” shared Jeroen Temmerman, ghd CEO. “At ghd we are strategically integrating AI to enhance consumer experiences, education, and personalised recommendations – while staying true to our craft. AI plays a strategic role in our new curl finder quiz, by helping users discover their desired curl look, but the essence of our brand remains rooted in real beauty. AI will never replace real hair. Authenticity remains at the heart of our brand, and we are committed to using real models and professional stylists across all campaigns and touchpoints. As we embrace the future, we continue to blend technology with authenticity, shaping the next chapter of beauty-tech.”

For more information visit www.ghdcurlfinder.com/au and www.ghdhairpro.co.nz