Global hair styling leader ghd is celebrating 22 years of its iconic pink campaign with the launch of the limited-edition Pink Sorbet collection, reaffirming its commitment to raising awareness and funds for breast cancer.

Since its inception, the ghd pink initiative has raised over $25 million for breast cancer charities worldwide. In New Zealand, ghd has partnered once again with Breast Cancer Foundation NZ (BCFNZ) to promote the lifesaving importance of regular self-checks. For every purchase from the new Pink Sorbet collection, ghd will donate $20 to BCFNZ, directly supporting breast cancer awareness and research efforts.

Each year, approximately 2.3 million women are diagnosed with breast cancer globally*. Recognising the profound impact breast cancer can have on women’s sense of femininity—often affecting both their breasts and hair—ghd’s mission is to empower women and instil confidence through its annual pink campaigns.

The Pink Sorbet collection features a range of ghd’s award-winning hair styling tools, each finished in a playful pink hue and presented with a cloudlike soft-touch zip bag that doubles as a heat-proof mat. The collection includes:

• ghd Duet Blowdry Pink Sorbet ($645): A groundbreaking 2-in-1 hair dryer brush that transforms hair from wet to blow-dried with no heat damage¹, delivering smooth, voluminous blowouts.
• ghd Chronos Pink Sorbet ($500): For ultra-fast styling, Chronos offers up to 85% more shine¹ and three times faster² results that last up to 24 hours³.
• ghd Glide Pink Sorbet ($305): The professional hot brush designed to tame and smooth dry hair effortlessly, perfect for refreshing second-day hair.
• ghd Duet Style Pink Sorbet ($645): The first 2-in-1 wet-to-dry hot air styler¹, allowing users to transform wet hair to sleek styles with no heat damage².
• ghd Gold® Pink Sorbet ($380): The iconic professional styler featuring dual-zone technology for sleeker, smoother, and healthier-looking hair.

Available now at leading salons, department stores, and online at ghdhair.com, the Pink Sorbet collection is more than just a styling essential – It’s a statement of solidarity and support for women affected by breast cancer.

For more information on how to self-check and the signs of breast cancer, visit the Breast Cancer Foundation NZ website. Together, we can raise awareness, support lifesaving research and empower women everywhere.

*Global Cancer Observatory, 2021