Goldwell Names Orange Glow as Trend Colour of 2025

Goldwell has named their 2025 Colour of the Year as Orange Glow, inspiring hairdressers with this sophisticated and vibrant hue that the brand feels captures the essence of 2025’s trends and the dynamic spirit of 2025 at large.
The hue was specifically chosen for radiating a rich, golden light, with qualities such as luxury, depth and emotion as its core. The brand selected the colour for its warmth and energy, nothing that, in colour psychology, orange boosts creativity and enthusiasm. With that in mind, the colour is expected to promote a passionate, lively response. The brand also hopes it emboldens optimism, imagination and innovative thinking.
The hue was inspired by seasonal trends and developed in close collaboration with trend forecaster Jane Boddy and Goldwell International Artist Agnes Westerman from The Netherlands. Members of the brand’s Color Collective, which is the brand’s global community of digital-savvy colour professionals, also led the way, thanks to Kylie Bussing from the US and Australia’s own Jools Purchase.
“ORANGE GLOW is more than just a colour; it’s a statement,” Jane shared. “This hue illustrates a perfect balance of warmth, vitality, and elegance. Its glowy undertones, and bright energy makes it a versatile choice for 2025 to inspire creativity and innovation, making it an essential colour for the year ahead.”
For more information visit www.goldwell.com.au