Hairhouse has represented the hairdressing industry by winning gold at the 2025 Australian Design Awards, which honoured its flagship concept store in Chadstone. Recognising the space’s innovation around professional haircare, piercings and salon services, the award highlighted these achievements as part of the prestigious Better Future Awards.

“We are beyond excited and proud of this recognition,” said Michael O’Connell, COO of Hairhouse. “Our flagship store at Chadstone is not just a retail space, but an immersive, customer-centric experience. This award is a testament to the dedication and creativity of our incredible team and partners.”

The space was built thanks to extensive research, customer journey mapping and design innovation, including features such as an experiential retail environment, with education and brand loyalty at its centre. Hairhouse has now also been nominated at the World Design Awards, to further reflect these achievements.

The salon has collaborated with X+O Pty Ltd to create distinct zones in the store, which range from a Styling Bar, to Conscious Hair Care space, Hair Health Bar, Piercing Zones, and a Kérastase by L’Oréal Hair Studio, with bespoke fixtures, finishes and colour palettes that enhance each area. Sustainability is also core to the salon, with features such as features low-VOC paints, energy-efficient lighting, and HVAC systems that seek to lower environmental impact.

“Through customer research undertaken by The Growth Activists, we identified key customer needs that allowed us to rethink what a retail experience could be,” said Rebecca Vulic, Director of X+O. “We utilised customer insights and global retail trends to elevate the Hairhouse brand and pushed the boundaries for the new Chadstone flagship store, in collaboration with the Hairhouse team to create a completely re-imagined store that aligns with the new brand positioning. Each zone was created to provide an immersive experience that not only engages customers but also positions Hairhouse as an expert in haircare, beauty and services.”

Building from this inspiration point in Chadstone, Hairhouse will be rolling out this store concept to 100 national salon space.

“We hope that our customers continue to enjoy the exceptional experience in-store, both at Chadstone and at all of our locations,” Michael said. “A huge thank you to our outstanding team and partners, especially X+O, who helped make this vision a reality.”

For more information visit www.hairhouse.com.au

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