Here’s Why You Need To Attend Aesthetic Business Masters
Nicole Montgomery shares her experience from clinic floor to industry leader, and why she has now ventured into the aesthetic & business event space.
With over 15 years of experience in the aesthetics industry, I’ve had the privilege of working in a wide variety of roles, starting my career on the clinic floor. From treating clients and managing operations to answering phones and leading teams within a large franchise, I developed a strong understanding of both the front-line and management aspects of the business.
My transition into marketing and events came naturally when I started collaborating with international brands on campaigns. By chance, I organised my first event for plastic surgeons and realised that this was where my passion truly lies. A pivotal moment in my career was working alongside Dr Anh on a hugely successful Christmas event at her clinic. That success gave me the confidence to pursue event planning full-time.
Since then, I’ve had the privilege of creating and leading standout events, including the ROAR series with Venus Concept and EnVogue, ABIC’s highly regarded conferences, the Ultraclear product launch, and numerous intimate workshops and masterclasses. None of these achievements would have been possible without the collaboration of remarkable individuals. I firmly believe that extraordinary events are never the result of one person alone—they require a team of exceptional people, and I’ve been fortunate to work with some of the very best.
Why I Created Aesthetic Business Masters
Over the last few years, I’ve witnessed the explosive rise of events in the aesthetic space. Following a long period of no in-person gatherings, the industry shifted to hosting hundreds of events, often in conjunction with larger conferences. However, I’ve noticed that quantity doesn’t always equal quality. This, combined with insights from brands and clinic owners, inspired me to create Aesthetic Business Masters (ABM)—a series of events that focus on high-value, business-focused education with actionable outcomes.
From the perspective of brands, I’ve seen how difficult it is to connect with decision-makers in a saturated, competitive market. Companies need to generate leads, nurture their pipeline, and hit their sales targets, all while maintaining relationships with clients and key opinion leaders. Many are asking the same question: How do we reach the right audience, at the right time, without overspending?
At the same time, clinic owners face an entirely different set of challenges. I’ve spent years networking with clinic owners and professionals who’ve shared their struggles with me. Overwhelmed by the demands of marketing, HR, AI, sales targets, and managing expenses, many say they just want to focus on what they love: building client relationships and delivering treatments.
Time and again, I heard frustrations such as:
“There are too many coaches, and if they’re not the right fit, it’s a huge waste of money.”
“I just want practical advice and resources I can actually use in my business.”
It became clear that there was a lack of business-focused education designed specifically for clinic owners. Most events either focus on clinical skills or end up being a sales pitch, leaving attendees without tangible takeaways. I realised the industry needed a conference dedicated to the business side of aesthetics, covering essentials such as cash flow, marketing, client experience, and building a sustainable business model.
What sets Aesthetic Business Masters apart?
The Aesthetic Business Masters events are designed to stand out from the rest. Here’s what makes them unique:
No Sales Pitches
These events are not thinly disguised sales platforms. Sponsors are there to provide meaningful support and solutions to clinics, not just to sell products.
Interactive Workshops
Forget passive presentations. ABM is a workshop-focused event where attendees can interact with speakers, gain actionable insights, and leave with a clear roadmap for their business success.
Industry Experts
I’ve brought together a diverse lineup of coaches and speakers who have decades of experience and are willing to share not just their successes, but also their failures. These are individuals who provide real value, not just stories about their greatness.
Strategic Sponsorship
The number of exhibitors is limited to just 10, ensuring that the best resources are represented without overwhelming attendees. Each sponsor is carefully chosen for their ability to support clinics with innovative solutions, clinical efficacy, and measurable ROI.
The ultimate goal is to empower clinic owners to build sustainable, resilient businesses. By spending a day immersed in learning with some of the industry’s best minds, attendees will walk away with practical tools, resources, and a clear vision for the future.
Building a community in 2025 and beyond
Looking ahead, my vision is to expand Aesthetic Business Masters into a hub of collaboration, innovation, and empowerment for the aesthetics industry. I aim to build a community of empowered entrepreneurs who not only achieve business success but also gain the freedom to focus on their passion.
In addition, 2026 will see the launch of the Aesthetic Business Masters Awards, celebrating coaches, businesses, and clinics for their achievements in business ethics, growth, and resilience. These awards will recognise those who set new benchmarks for excellence in the industry and inspire others to follow their lead.
Ultimately, my goal is to create an ecosystem where brands, clinics, and industry leaders come together to solve challenges, foster meaningful connections, and drive sustainable growth. 2025 marks the beginning of this journey, and I’m excited to see how ABM will empower the people and businesses that make this industry extraordinary.
By creating Aesthetic Business Masters, I hope to provide a space where knowledge, collaboration, and success thrive—allowing the aesthetic industry to flourish and achieve its full potential.
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