Earlier this month, The Beauty Health Company (NASDAQ:SKIN), the parent company of the award-winning Hydrafacial brand, unveiled the Hydrafacial Hydralock HA Booster. The new formulation promises to enhance the signature Hydrafacial glow, supported by clinical evidence.

Studies conducted by Hydrafacial indicate that this innovative formula can boost skin hydration by up to three times, resulting in plumper, firmer skin with lasting moisture and discernible radiance for up to 24 hours. Its unique formulation features a combination of triple hyaluronic acid, vitamin B5, and fruit extracts, all designed for deep hydration. Impressively, in just one application, the appearance of wrinkles diminished by 63%.

The results caught the eye of heiress Paris Hilton, who has now signed on as an official ambassador for the Hydralock HA Booster. A passionate advocate for beauty with over 47 million social media followers, Hilton has equipped her personal spa with a Hydrafacial device that she has been using for the past two years. In a TikTok video she shared, Paris dubbed Hydrafacial “iconic” and in true Hilton style referred to it as ‘Hydraslaycial.

As this new collaboration broadens consumer outreach, Beauty Health Company is committed to continued investments in scientific research, acknowledging the importance of evidence-based clinical results for both clinicians and practitioners.

“You’ll see us continue to launch partnerships and clinically proven boosters,” said Marla Beck, president and CEO of Beauty Health Company, in an interview with WWD. “Our strategy is med tech meets beauty. We have the device, which is important, but it’s the solutions that are going through the device that actually elevate the treatment and give us the results.”

During her conversation with WWD, Beck elaborated on her vision for Hydrafacial, stating, “Someday, if you’re a major beauty company, you’re going to play in the whole range of treatments. You have to because your consumer is getting them. They’re not separate anymore. It’s not — you go to your derm for one thing and your aesthetician for another and the beauty shop for another thing,” she added.

Looking forward, Hydrafacial plans to further expand its product line with the introduction of new clinical boosters, adding to its existing roster of 15 offerings, which already feature collaborations with renowned names like JLO and Dr. Dennis Gross.