Just Cuts Debuts Brand Refresh
Just Cuts, the Southern Hemisphere’s largest hairdressing franchise, is ushering in a new era of its 30-year journey with a brand refresh and new modern identity, crafted in partnership with multidisciplinary creative agency The General Store. The brand refresh celebrates the essence of Just Cuts, speaking to the impact its affordable, no-appointment structure has had over three decades, while welcoming more clients to the Just Cuts family.
The brand refresh introduces a new “Salon of the Future” concept, with refreshed designs that are rolling out across the country and have a bright, contemporary and inviting aesthetic that embraces new hues and finishes. The new designs prioritise an accessible, comfortable, family-friendly setting that celebrates their local communities.
“At Just Cuts, our mission is simple: we specialise in Style Cuts for men, women and children of all ages. Just Cuts has always been about offering everyday people a place to get an expert haircut easily,” shared Just Cuts CEO Amber Manning. “This refresh brings a modern vibe to our classic Just Cuts values. We’re proud of our heritage, and this new look reflects both where we’ve come from and where we’re going. We’re staying true to what our clients love — quality, simplicity and making sure every visit is a great experience.”
Other key new features include a Check-In Kiosk and the Just Cuts App, which offers real-time salon wait times, online check-in and loyalty rewards. A new Just Cuts logo with a sleek black design and updated brand guidelines add to this new phase.
“It’s been an absolute pleasure working with the Just Cuts team to open the brand and Salon experience up to a style-conscious yet cost-conscious consumer,” shared Madeleine Livesey, Partner at The General Store. “The classic wordmark, now made black, stays true to Just Cuts’ iconic heritage, and the refreshed imagery and the salon design celebrate individual style and the hundreds of local communities that the brand operates in.”
For more information visit justcuts.co.nz