Last week, Kiara Cosmetics, the New Zealand distributor for RevitaLash Cosmetics, unveiled their newest product, the RevitaLash Length Define Tubing Mascara, at Reform Newmarket in Auckland.

The exclusive event was structured around three boutique reformer Pilates sessions, themed around the mascara’s signature results: length, lift and definition. Media representatives and influencers were treated to an invigorating express Pilates class, followed by nutritious raw vegan delicacies and wellness bowls from Little Bird Organics, complemented by refreshing hydrating juices from The Cartery.

Between planks and pikes, the Kiara Cosmetics team walked guests through the science and innovation behind the new RevitaLash product, already a sell-out success globally and tipped to become a makeup bag essential here in New Zealand.

Founded by beauty entrepreneur Annemarie Mason at just 28, Kiara Cosmetics has established itself as a leader in clinical-grade cosmetics with a focus on conscious beauty. Together with General Manager Ineke Pronk, Mason has created a powerhouse team dedicated to transforming the beauty experience for New Zealanders.

The launch of Length Define Tubing Mascara embodies the brand’s core values of efficacy, elegance and education, promising up to 300% longer lashes.

So, what sets the formulation apart? Its advanced formula employs micro-tube technology that envelops each lash in lightweight, water-resistant tubes, providing lift and separation without clumping or smearing. It has been reviewed by ophthalmologists and dermatologists, making it a safe choice for those with sensitive eyes, and it can be easily rinsed with warm water.

More than just a mascara, it serves as lash care in a tube. Infused with biotin and vitamin E to reduce breakage, along with Myristoyl Pentapeptide-17 and panthenol to nourish and fortify, the product is cruelty-free, clinically tested, and reflects RevitaLash’s dedication to clean, effective beauty.

“As New Zealanders move towards more natural, skin-first beauty routines, this mascara aligns perfectly with what the modern consumer is after—high performance with zero fuss,” said Annemarie Mason. “At Kiara, we’re proud to partner with brands that don’t just deliver beautiful results but also back up those results with science and integrity.”

This mascara launch is the latest in a string of high-performing, tech-forward products introduced to New Zealand by Kiara Cosmetics, which also distributes Déesse PRO, world leader in LED light therapy and RevitaLash Advanced.

Take a peek inside the launch below.