L’Oréal Professionnel New Zealand announced this week that actress and social media personality Grace Palmer is the new local ambassador for the brand. The former Shortland Street star turned fashion and beauty chameleon is the first local hair muse for the Parisian house of professional colour in New Zealand.

Grace will feature in L’Oreal Professionnel brand advertising such as point of sale, digital advertising and social media across salons nationwide. Across the year long ambassadorship, Grace will undergo three different hair colour transformations, which will each incorporate one of L’Oreal Professionnel’s latest colour trends.

As part of colour transformation one, L’Oreal Professionnel artist Zoe Clark (owner of INCO Studio in Ponsonby, Auckland) used the No-Damage Colour by INOA service to unveil the seductive and new bronzing colour story via Grace’s luminous bronze-inspired look.

INOA is a revolutionary colour service that’s ammonia-free and contains a 60% oil formulation to leave hair feeling conditioned and hair quality visibly improved.

“I’m so privileged” says Grace of her new role.

“I’ve always had copious amounts of hair… far too much for one head, and L’Oréal Professionnel have taught me what to do with it,” she says.

“I’m so excited to work with their incredibly talented team”.

“I first began using L’Oreal Professionnel products when I was transitioning from blonde to brunette, and there stemmed my appreciation for the brand.

“Every product does exactly as it says, and my hair has never been healthier. I rarely need to style it (thankfully, because I’m a bit useless) as it naturally falls with enough bounce and body.”

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