Think natural hair at its absolute best – that’s the trending shade this season for brunettes, AKA the ‘Mushroom shade’, writes Shannon Gaitz.

Joico is making this natural look stand out with their Age Defy Permanent Crème Shades Natural Beige Collection, a palette that balances luxe and creamy taupe tones for total grey coverage and multi-dimensional colour. The beloved collection is welcoming several new shades to expand its palettes.

The beige hues showcase glimpses of interesting undertones, as well as offering illuminated colour and texture and a completely believable colour look. The range continues to expand, with seven new shades making it 47 in the total collection so far.

“These stunning new Age Defy NB+ shades give you complete, long-lasting, youthful-looking grey coverage in one-step. In tinsel-town, these shades make sure I give my high-visibility clients what they need,” said Ricky Henry, Nine Zero One Salon Stylist & Joico Guest Artist.

For colourists, the hues help in balancing tones for blondes and brunettes, as well as achieving grey coverage instantly. From a hair health standpoint, it also allows for a softer, more manageable texture, with luxe conditioning and healthy looking, long-lasting and luminous colour. The technology works to revive the condition and texture of the hair, improving hair within the natural ageing process.

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