The countdown is officially on. This weekend, the Viaduct Events Centre will transform into the beating heart of New Zealand’s professional hair and beauty industry as the NZ Hair & Beauty Expo returns — bigger, bolder and more inspiring than ever.

With over 60 top brands and service providers under one roof, the expo is the ultimate destination for beauty professionals looking to connect, discover and elevate their game. Whether you’re a first-timer or a seasoned regular, this trade-only event is where trends are discovered and relationships are built.

And because networking is thirsty work, be sure to swing by the bar area for a well-earned refreshment — and don’t forget to say hi to the ProCollective team while you’re there. We’re looking forward to catching up with familiar faces and meeting plenty of new ones.

Below are just a few of the brands we’ll be making a beeline for…

Advanced Cosmeceuticals Skin Group (ACSG)

If skin is your wheelhouse, the ACSG stand is a must-visit. With an impressive lineup that includes mesoestetic, DMK and Medik8, they’re one of the Pacific’s most respected suppliers. This year, we’re especially excited to explore their newest additions: People 4 Ocean, Parolive and Viviology. (PS: we recently tried Medik8’s Crystal Retinal Age-Defying Facial — and trust us, it lives up to the hype.)

The Beauty Assembly

This local distributor always delivers. Expect cult favourites like Pure Fiji and IMAGE Skincare, alongside professional-grade tech and treatments from Celluma Light Therapy and Depilflax Waxing.

Juvenate

Known for its results-driven cosmedical skincare, Juvenate returns with a brand refresh and something new to unveil. Born from founder Marie August’s personal skin journey, this range features potent actives and homegrown New Zealand ingredients designed to truly transform skin.

Dateline Imports

The team behind hair staples like Parlux, Silver Bullet and Wet Brush, Dateline Imports brings the best of global and local to the NZ market — with a focus on service, education and salon-friendly variety.

Professional Hair Brands (PHB)

Proudly New Zealand owned, PHB brings ethically sourced, high-performance haircare to the forefront. Brands like De Lorenzo and Angel En Provence are beloved for a reason, so if you’re unacquainted, now’s the time.

Elite Cosmedical

We’ve got our eyes on the Porzellan Skin Glazer — a luxe clinical finishing serum designed to deliver that glassy, luminous skin clients are vying for. K-beauty meets clinical-grade performance? Yes, please.

Probeauty

Founded by industry insider Nicky Quinn, Probeauty is built for clinics, by someone who truly gets them. Their portfolio — including O Cosmedics, Neurocosmedics by Ginger&ME and the new industry-first cosmedical skincare solution, Inskin.co — is all about delivering performance where it counts.

Superior Hair Extensions

With a 20+ year legacy and thousands of salons on their books, Superior Hair sets the standard in hair extensions and salon service.

Wahl

A true icon. Since 1919, Wahl has led the charge in barbering innovation. Their pro-grade clippers and grooming tools are trusted around the world. We’re eager to see their latest drops on home soil.

Don’t miss out

The NZ Hair & Beauty Expo is happening this weekend, and it’s shaping up to be unmissable. View the full list of 2025 exhibitors here and lock in your ticket here.

See you on the floor!