Launching as of September, OLAPLEX have unveiled Bond Shaping Technology™ that supports natural curl patterns and textures as a three-step in-salon innovation.

The technology repairs the internal hair structure with cortex-deep penetration to strengthen and reshape curl-forming, broken disulphide bonds in 3D and locks them in place to rebuild these natural curl patterns.

The Bond Shaper™ Curl Rebuilding Treatment is a three-step curl restoring salon service of Repair, Enhance and Define, to rebuild, strengthen and shape curls, while adding nourishment, condition, long-lasting frizz control and shine. Highly humidity-resistant, flexible polymers, plant collagen and sugars comprise the technology, which is also safe for colour-treated hair.

“We developed BOND SHAPER™ with OLAPLEX’S new patented Bond Shaping Technology™,” shared Lavinia Popescu, Chief Scientist at OLAPLEX. “This technology combined with Curl Retention Compound and other ingredients in these products forms a curl-locking barrier to maintain the definition, smoothness and shine of each individual curl. The science behind this technology is truly unique and with OLAPLEX’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”

The technology caters to diverse wavy, curly and coily hair by supporting each individual curl structure from the inside out for visibly healthier hair, thanks to a unique peptide composed of 23 amino acids. Coconut-Avocado Milk that is high in Lauric Acid, fatty acids and essential vitamins additionally fortifies curls and reduces breakage, while a Curl Retention Compound helps form a curl-locking barrier for definition, smoothness and shine.

Hairdressers have spoken to the ease and efficiency of using the technology, and seen revived, defined, moisturised and shiny results in hair that looks repaired and visibly improved with elevated curl retention, bounce and elasticity. 97 per cent of hairdressers would recommend this treatment for their clients. Clients report heightened definition, as well as healthier, repaired, hydrated and frizz-free curls.