Jaye Edwards is kind of a big deal, as the leader of Edwards and Co and its ever expanding salon empire, education portfolio, social media dynasty and so much more. Edwards and Co has changed the game as it relates to salon success, multi-franchising and online content, and Jaye is at the centre of it all, with a new product range to add to his legacy. Sarah Mourtos sat down with the man himself to find out what makes him tick.

Salon role?
Founder of Edwards and Co.

How would you describe your style aesthetic?
It’s super simple, but high luxe and casual. If that’s possible? I buy the same pants and t-shirt all the time!

Where is your ultimate holiday destination?
It is so hard to choose, but anywhere in nature. Ideally, I would be close to the beach.

Pick your poison?
Tequila. Always.

What hair product/tool are you loving?
I am currently loving my Jaye Haircare Dry Texture Spray. It’s your new staple product.

A song that is forever on repeat?
‘Need You’ by Flight Facilities

Best advice anyone has given you?
No one is worth your own happiness.

What trend would you like to see stick around in 2020?
Short shorts for men!

What is the first thing you do when you wake up?
Drink a glass of water and take my long list of vitamins.

One piece of clothing you cannot live without?
Navy Blue James Perse t-shirt.

A New Year’s resolution you want to keep?
Not to drink alcohol.

Dream car?
Bentley Convertible.

What would be your last meal?
I’d pick oysters and shrimp every single time.