Schwarzkopf Pro Debut the Lived-In Luxury Collection
Schwarzkopf Professional’s UK team, led by brand ambassador Siobhan Haug of Haug London Haus, have debuted the Lived-In Luxury collection, using IGORA Zero Amm. The wearable, sophisticated images are ideal salon inspiration.
“This shoot was all about embracing the natural nuances that run through our hair and creating a collection of looks that bounce off the page with hair full of light and shine,” Siobhan said.
“The four looks I created here reflect the beauty and flexibility that Igora Zero Amm gives you as a colourist,” she continued. “The consistency is dreamy, it’s great to blend between colours and it creates really even, balanced colour results. I love the true to tone nature of the shades and the light reflection it gives makes you think more of a gloss product than a permanent one.”
Siobhan was assisted by Daniel Alexander, also from Haug London Haus, with photography by Chris Bulezuik, videography by Bella Green, makeup artistry Maddie Austin and styling by Lewis Cameron.