The most affordable weekend of hair education just got better with Hair Festival announcing Schwarzkopf Professional’s eponymous Essential Looks and leading educators have joined the ever-increasing line-up, writes Cameron Pine.

Schwarzkopf Professional’s approach to education is all about putting the hairdresser at its heart, to deliver both technical insight and creative inspiration in collaboration with ambassadors and guest artists. Providing an accessible for all platform to engage with the global trend directive, Hair Festival is set to ignite the artist in every hairdresser. This dynamic partnership has been refined even more with a commitment to unlocking the global advantage that is Essential Looks over the industry’s biggest hair weekend on Sunday June 30.

Hitting the stage to present the global creativity that is Essential Looks, Dee Parker Attwood, Schwarzkopf Professional National Ambassador, Jason Fassbender, Creative Ambassador, and Jennifer Morgan, New Zealand Colour Ambassador, are collectively armed to help you navigate three key trends that will sculpt your future with a key focus on community.

Titled Essential Looks 1:2024, this not to be missed seminar is taking stock of the years that we can now put behind us that may have been characterised by separation and isolation and defines the communities that bring our big personalities in hair to the surface.

“Join us as we explore this brave new world we’ve re-merged into, how we’ve moulded it and how we’re navigating it through three key trends that are sculpting the near future with Essential Looks Part 1,” said Schwarzkopf National Education Manager, Gina Thomas.

Putting Schwarzkopf Professional’s high performance colour portfolio in the spotlight and empowering artists to intermix, create and be bold with their techniques, Essential Looks is the perfect balance of fashion trend and salon ready to wear.

“I am so excited and honoured to be presenting a Look and Learn show on behalf of Schwarzkopf Professional at this year’s Hair Festival. We will be showcasing Essential Looks 1 2024. These are the latest haircuts, colours and concepts created by our Global Ambassadors direct from Europe. A motivating and inspiring watch for any hairdresser who wants to keep up to date with the latest techniques and trend forecasting,” Dee said.

Passionate about re-interpreting global trends with a uniquely Australian twist, Jason Fassbender joins Dee on stage.

“I’m thrilled to be back with my Schwarzkopf Professional family and excited to be showcasing Schwarzkopf Essential Looks at Hair Festival 2024,” Jason shared. “We’ll be presenting the collection fresh from Hamburg but with our unique Australian point of view. I can’t wait to see you all there!”

As a passionate colourist who pushes the full spectrum of the Schwarzkopf Professional colour portfolio, Jennifer Morgan will reveal her top assortment of all the trends and innovations of the season.

“Immerse yourself in a spectacle of creativity and innovation showcasing cutting edge techniques and colour transformations – this is your chance to join us for the latest Essential Looks trends direct from global launch that will both inspire the salon professionals and style and colour enthusiasts alike,” she said.

Essential Looks are packed with everything you need as a creative and business owner to power your craft and to navigate this fast-paced always evolving industry. Not just a creative resource, but a sales tool for clients, learn how to better mix up your client’s styles and encourage daring and bold choices for the remainder of 2024. From global educators and ambassadors to our local heroes, it’s your access to the best of the industry.

For more information visit www.hairfestival.com.au

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