The #1 professional skincare brand in the spa and salon category in the U.S, as tracked by Kline & Co* – unveils its latest suncare innovation: DAILY PREVENTION, an unparalleled breakthrough in the brands existing line-up providing the dual defense of anti-aging hydration and sun protection for better skin everyday

Did you know that a staggering 90% of skin aging is caused by the sun, yet only 11% of people apply sunscreen daily? We’re here to change that with our new range of DAILY PREVENTION sunscreens, designed to seamlessly integrate into your clients’ daily routines. These ultra-wearable suncare products go beyond mere prevention, preparing the skin to face each day and the future with hydration, repair, and protection all in one.

Daily Protection with Advanced Benefits

DAILY PREVENTION is clinically proven to provide a defense that extends beyond sun damage. It helps boost hydration, improves skin resilience, and protects against future signs of aging that are not immediately visible.

An Industry-First Breakthrough: XOSM™ Technology

Our proprietary, patent-pending XOSM™ Technology is a smart encapsulation system that enhances the penetration of powerful antioxidants like ectoin, vitamin C, and astaxanthin-rich micro-algae. This comprehensive nourishment serves as a second line of defense against premature skin aging caused by the sun. With XOSM Technology, sunscreen actives stay on the surface to protect the skin while vital antioxidants penetrate deeper.

Formulated for Wearability

Each DAILY PREVENTION product was meticulously developed with daily routines in mind. The result? Ultra-wearable formulas that blend seamlessly on the skin, whether used alone or under makeup. These elegant textures provide a cushiony hydration boost, leaving behind a radiant, natural glow that looks like healthy skin—not sunscreen.

The Benefits

Our multi-defense formulas not only protect skin health with broad-spectrum sunscreen but also reinforce the vital moisture barrier to combat signs of aging. They provide antioxidant and anti-aging benefits and help protect against blue light effects.

Cutting-Edge Technology

XOSM Technology optimizes the delivery and penetration of potent antioxidants, correcting existing environmental damage, protecting against oxidative stress, neutralizing free radicals, and defending the skin against dryness and other signs of premature aging.

Superior Formulation

Developed with penetration enhancers and medically inspired technology, our products feature a proprietary blend of antioxidants, including the most powerful carotenoid found in nature, a stress-protection molecule, and a highly effective form of vitamin C known for its stability and potency.

Proven Results

Extensive testing, including clinical trials and consumer perception studies, demonstrates that our patent-pending technology increases hydration, neutralizes redness, and evens out skin tone. In a phyto-protective efficacy study, XOSM Technology was shown to reduce pro-inflammatory cytokine secretion that can contribute to collagen breakdown.

Addressing Common Concerns

1. Heavy or Greasy Texture
   • Our modern textures blend seamlessly on the skin for a comfortable, barely-there feel. For clients with oily or unbalanced skin, recommend our DAILY PREVENTION sheer matte moisturizer SPF 30, which contains oil-control microspheres to minimize shine.
2. White Cast
   • No single sunscreen fits all, but there is a sunscreen for everyone. DAILY PREVENTION products are formulated with sheer chemical and mineral UV filters, including transparent zinc oxide, ensuring no white cast or adaptable tints that blend seamlessly on all skin tones.
3. Sunscreen Every Day?
   • Sun damage is cumulative, and every day matters. UVA rays can penetrate clouds and glass, meaning skin is exposed to UV rays that lead to premature aging and skin cancer even on cloudy days or indoors near windows.
4. Inconvenience of Reapplication
   • Recommend our DAILY PREVENTION protect and refresh mist SPF 40 for easy reapplication throughout the day, ensuring continuous UV protection.
5. Cost Concerns
   • DAILY PREVENTION offers multiple benefits in one product: antioxidants, nourishment, hydration, defense against signs of aging, and broad-spectrum UV protection, providing excellent value.
6. Breakouts from Sunscreen
   • All formulas in the DAILY PREVENTION range are non-comedogenic, meaning they will not clog pores or cause breakouts.

Join us in promoting healthier, more resilient skin with DAILY PREVENTION. Let’s empower your clients to protect their skin effortlessly every day. Distributed in New Zealand exclusively by The Beauty Assembly.

*#1 Professional Skincare brand in the spa and salon category in the U.S 2024 (www.klinegroup.com)