The upcoming Barbie movie has already gone viral, with a headline-making marketing campaign and all-star cast, centred on Australia’s own Margot Robbie in the titular role, making all things feminine and Barbiecore a bona fide trend. Hair salons aren’t immune from this craze, and bold, bright pink colour trends should be ramping up to suit this Barbiecore theme.

“Barbiecore has taken the world by storm recently and has been a trend we have started to see all over the catwalks. It’s a fashion trend that takes inspiration from the icon herself, Barbie, and of course is all about that bright, vibrant hot pink that is Barbie’s signature style,” said Andrew Smith, Owner of Andrew Smith Salons and Global Ambassador for Milkshake.

“With this trend being showcased on the catwalks, on social media, in magazine articles and also on some of the hottest celebrities including Kim Kardashian and Lizzo, Barbiecore is only going to become even more popular as we quickly head into summer and, not just in fashion, but in hair too.”

Andrew advises that adventurous shades, even as audacious as hot pink, will prove seasonal, celebrity-driven trends and mood boosters for your clients. The shades can be tailored to the client and various skin tones, as well as lifestyle and personality, ranging on a spectrum from hot pink to more bubblegum as a fade option for blondes.

“The Barbiecore hair trend is such a beautiful warm shade that can add warmth to a client’s complexion and a gorgeous shine to the hair,” said Suzie McGill, Artistic Director at Rainbow Room International. “For clients who don’t want this as an all over hue, they can opt for a two-tonal look, adding panels of the pink throughout the hair for a quirky/edgy take on the trend. It also looks great when paired with a dark root for those looking for something more low maintenance or just solely on the tips of the hair.”

“The most popular hues of pink we will see will be magenta, taking inspiration from this year’s Pantone Colour of the Year Viva Magenta, as well as fuschia pink, bubblegum pink and also more opulent or metallic pinks for those who just simply want a rinse off colour,” she added. “We will see clients matching their hair with makeup like bright pink blushes and lipsticks, as well as their outfits for a full on Barbiecore look.”

While it may seem like an extreme and more one-dimensional trend, there is more scope of the popular hue than meets the eye, with a variety of shades to suit clients. Safy Burton of Safy B colour has a range of tonal options for hairdressers looking to aid clients who are experimenting more now and paying tribute to the film.

“First up is Fuschia Pink – a real hot pink full of warmth, excitement and one that portrays a feeling of strength and party! A very feminine focused colour, this is one I would definitely associate with the barbie world trend! This is perfect for those looking for a real statement style,” she said. “For those who want something a little softer, candy floss pink is the perfect shade of pink! Think all things pastels, light and very subtle. Pastel shades are my favourite and a great way to gently ease clients into colour services. Candy Floss Pink is a little deeper than baby pink but very fun and playful. Whatever the pink preference- always have fun with it.”

Main image: Warner Bros.

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