There are certain buzzwords that get clients excited and spark their curiosity. In skincare, the term you should be shouting from the rooftops is ‘Retinol’.

As skincare professionals, you know retinol, which is a derivative of Vitamin A, is one of the most reliable and effective ingredients for any anti-ageing treatment. But just because you know, doesn’t mean your clients know, which is why it’s crucial to educate them beyond the short description they find on the packaging.

Being knowledgeable about the products you sell will win your clients’ trust and make them more likely to spend their hard-earned cash on a cream or serum than just telling them it’s “a good product”.

With skincare getting smarter all the time, the latest crop of retinol products doesn’t only look good on your shelves, but has the science behind it to back up their promises.

Ultraceuticals Ultra A Skin Perfecting Serum: After five years of testing and developing, Ultraceuticals have come up with Ultra-Reti long-life pure Retinol microparticles, which stabilises the fragile retinol molecules making sure they’re delivered deep into the skin’s epidermis.

Skinstitut Retinol Serum: Not only does this Skinstitut serum contain retinol to improve pigmentation, reduce fine lines, and increase collagen production, but it also works as an alternative to anti-wrinkle injections thanks to the brand’s own neuro-muscular block SYN-AKE, which mimics the effects of viper venom and helps relax muscles.

Cosmedix Refine RX: There’s no mucking around with Cosmedix’ Refine Retinol Resurfacing Treatment. With a whopping 12% of their microencapsulated retinol complex, it’s a heaven-sent product for clients wishing to boost skin renewal.

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