piiq Digital, creators of TheHair.App, have named Zoe Appel as the company’s new Chair of the board. Zoe’s experience and expertise make her poised to elevate this innovative salon trailblazer to even greater heights.

Zoe joins piiq Digital from her role as Investment Director at Marinya Capital, where she played a vital role in shaping the firm’s investment strategy and successfully capitalising on emerging market trends. Her expertise and extensive understanding of finance and capital markets will ensure she is a valuable addition to the piiq team, and have ensured her success in the past. Zoe’s passion for technology complements her business savvy to make her an ideal recruit to piiq. In this role, Zoe will oversee the company’s strategic direction and play a key role in driving innovation and growth.

“I am thrilled to join piiq Digital as Chair. TheHair.App is a groundbreaking platform that is reshaping the way people interact with the hair industry. I look forward to working alongside the talented team at piiq Digital to further develop and expand the company’s reach. Together, we will continue to redefine the possibilities within this dynamic market,” Zoe shared.

TheHair.App launched in 2023 as a bold new B2B SaaS mobile application that utilises AI and other proprietary technologies to enhance client consultation and salon profitability. The tool uses this technology alongside mood boards and surveys to build profiles and recommend products so your clients can purchase tailored regimens for them, to the salon’s financial gain. The app saves hairdressers time, raises their funds without the need to hold product stock and elevates client communication. Since launching in February, the app has gone global and rapidly grown, with more than 1000 Australian subscribers and 64 partnered brands. Zoe is set to continue to facilitate that rapid ascent.

“We are thrilled to welcome Zoe as the Chair of piiq Digital,” shared Richard Kavanagh, CEO of piiq Digital. “Her exceptional track record in finance and capital markets, combined with her passion for technology, makes her the ideal leader for our company. Zoe’s vision and strategic insights will be instrumental in propelling piiq Digital’s growth and solidifying our position as industry pioneers.”

For more information visit thehair.app

This article originally appeared on StyleIcons.