With buzzwords like ‘storytelling’ and ‘content creation’ still making frequent appearances across our news and social media feeds, it’s fairly safe to say that content and thought leadership still reign supreme. Consumers are desperate for as much free information as they can get, so providing this in the form of a regularly updated blog is one of the best things you can do for your business. And here are our top 5 reasons why:

1. Make yourself an expert

Creating a blog is a great way to position yourself as an expert in your field, providing potential customers with vital information that they may not have access to elsewhere. In doing so, you will build valuable trust and rapport with your readers, and increase your credibility, and become a go-to source of information for your industry.

2. Bump up your google rankings

Google looooves website that are updated frequently. Writing a blog on your site will help your salon or clinic rank well in searches, and bump up your website traffic.

3. You’re creating sharable content

Your blog will give you even more great content to share on your social media – which will work particularly well for Facebook and Linkedin. Not to mention upping your SEO/Google rankings even further. Remember – social media as a means of research into products and services reached 16% according to the latest Sensis, so getting your voice out and linking it up with your social platforms is key.

4. An opportunity to build relationships

Have a think opening up your blog to guest contributors that complement your field of expertise. Having a well-known guest contributor on your site will not only build your credibility further with your readers, but you can also request that your partner of choice share the blog post on their own platforms and social media, exposing your business to a wider audience.

5. Give your personality to your brand

A fundamental truth when it comes to relationship-building – the more information we gather about someone, the more we trust them. This is true when it comes to businesses as well: the more clients know, the more they trust. You have a chance to tell your unique brand story, give a face to the name, and portray your own style and personality. Your readers (and hopefully soon-to-be clients) will love you for it.

Need more convincing? Check out what Cassandra Cocciolone, digital and social media manager at InSkin Cosmedics, has to say on the subject.