Alma welcomes the iconic Hollywood superstar, Kate Hudson as its new Global Brand Ambassador.

Alma Lasers proudly announces the addition of the celebrated Hollywood icon, Kate Hudson, to its repertoire as the new Global Brand Ambassador. This long-term partnership is dedicated to championing the empowerment of natural beauty, with Alma’s unwavering commitment to providing safe, effective, and scientifically-backed solutions.

In collaboration under the theme “Beyond The Trend,” Hudson and Alma aim to showcase the empowerment of embracing natural beauty, while Alma commits to delivering safe, effective, and evidence-based solutions.

“I believe in empowering individuals to embrace their uniqueness and feel confident in their own bodies, and Alma makes it happen.”

Kate Hudson

The campaign highlights Alma’s award-winning products, including Alma Harmony, Soprano, Opus, PrimeX, which have inspired numerous individuals worldwide, fostering confidence and inner peace with their bodies.

Harmony is a holistic device for 65 aesthetic indications, Soprano is a gold standard device for hair removal, and Alma PrimeX and Opus deliver a superior experience for body contouring and skin tightening. In addition, the campaign features Alma’s groundbreaking home-use brand, LMNT, which brings professional-grade technology into the comfort of consumers’ homes.

Directed by the award-winning American film director Anthony Mandler, known for his iconic music videos for notable artists like Rihanna, Jay Z, Beyoncé, Eminem, Shakira, Taylor Swift, and Selena Gomez, the brand-new campaign guides the public on the significance of reliable aesthetic solutions over passing trends.

With the campaign featuring Kate, who illustrates not just the most bizarre aesthetic trends, but actual trends that people naturally encounter on their socials every day – such as using snails for skin rejuvenation, or egg-based hair removal.

The campaign will be showcased on social media and digital platforms throughout September.

“Kate has captivated millions worldwide, not only through her acclaimed performances as an actress but also as an inspiring figure known for her authentic and natural beauty approach. We are truly excited to have her on-board in spreading Alma’s message worldwide.”

Lior Dayan, Alma CEO

Watch the hilarious campaign video below:

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