Dry hair. It’s one of the most common problems hairdressers see in the chair. Transforming dry and brittle hair into soft and lustrous locks might seem an impossible task but it is possible, with the right products.

What does dry hair look like?

According to Italian made professional haircare brand Kemon Actyva, dry hair is typically dull, noticeably rough to touch, electrified, and difficult to detangle and style. Put simply, the immediate signs of dry hair are a lack of shine and knotting or tangling easily. It may also lack elasticity, which makes it more fragile.

What causes dry hair?

Dry hair can happen for many reasons but the overarching cause is a partial or total lack of lipids. Hair may be naturally dry or it could be a result of external factors and personal habits. Excessive hair washing, products with drying ingredients, frequent heat styling, chemical treatments, and climate, can all contribute to the hydration levels of hair.

How to treat dry hair

Whatever the cause may be, it is possible to restore softness, shine, and manageability to dry hair by incorporating a haircare regime, which focuses on restoring natural balance. For the treatment of dry hair, Actyva offers Nutrizone, a certified vegan synergistic blend of technologically advanced raw materials and naturally sourced functional ingredients that restore nutritional balance to all types of dry hair.

Ahead, explore the full Actyva Nutrizone range, which harnesses a blend of hydrating, restructuring, emollient, shine-enhancing and antistatic active ingredients.

Nutrizone Shampoo

·  Provides optimal cleansing while respecting the scalp’s natural balance.

·  Hydrates and protects hair.

·  Provides shine, softness and lightness.

To use: Apply on the hairline in sections. Rake to distribute, from the hairline towards the top of the head. Massage with circular motions. Emulsify, rinse and towel dry. Repeat if necessary.

Nutrizone Ricca Shampoo

·  Cleanses gently while respecting the scalp’s natural balance.

·  Nourishes and protects hair.

·  Makes hair easy to comb, soft and lustrous.

To use: Apply on the hairline in sections. Rake to distribute, from the hairline towards the top of the head. Massage with circular motions. Emulsify, rinse and towel dry. Repeat if necessary. Provide the shampoo ritual as illustrated and described in this manual under the Rituals section.

Nutrizone Cond

·  Light nutrition treatment.

·  Restores the right level of nutrition to slightly dry or sensitised mid-shafts.

·  Makes hair easier to detangle and leaves it soft and lustrous, without weighing it down.

To use: Apply on freshly-washed and thoroughly towel-dried ends and mid-shafts, massaging it in section by section. Comb to distribute. Leave in place for 3 to 5 minutes. Emulsify and rinse thoroughly.

Nutrizone Hydrating Milk

·  Quick leave-in nutrition treatment.

·  Provides targeted and instant nutrition to the most dehydrated parts of the mid-shafts.

·  Makes hair easier to detangle and comb during drying.

·  Adds softness, shine and long-lasting anti-dryness protection.

To use: Spray the product on freshly-washed and thoroughly towel-dried mid-shafts and ends, then comb to evenly distribute and style as usual. Note: The optimal amount of product will vary depending on hair length, thickness and degree of dryness or sensitisation.

Nutrizone Ricca Mask

·  Intense nutrition treatment.

·  Provides the right level of nutrition to very dry or sensitised mid-shafts.

·  Makes hair noticeably easier to detangle, leaving it manageable and combable.

·  Provides shine, absolute softness and volume control

To use: Apply on freshly-washed and thoroughly towel-dried ends and mid-shafts, massaging it in section by section. Comb to distribute. Leave in place for 5 to 10 minutes. Emulsify and rinse thoroughly.

For more information visit kemon.com

To order phone Sabre Haircare on 0800 456 426