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The medical aesthetics marketing is booming, with demand for ‘tweakments’ like EMFACE and Profhilo higher than ever. Typically, these types of treatments are recommended as a course for..
In May, ProCollective attended the Clinical Aesthetics Symposium, New Zealand’s leading inclusive educational event for the aesthetics community. Held at Cordis Auckland, and emceed by Antonia Prebble, the..
Danny Pato, seven-time consecutive winner of NZ Hairdresser of the Year, has unveiled his latest collection, The Nomad Queens. Collaborating with long-time friend and photographer Mara Sommer, Pato’s..
Renowned educator and Australian hair industry icon, Tracey Hughes, has been appointed as the international ambassador for New Zealand born company, Kitomba Salon and Spa Software. It’s a..
ProCollective previously reported on Olaplex’s declining sales across all channels for quarter four of 2023. This downturn appears to be continuing based on the latest results from Olaplex..
TikTok has a way of making trends out of things that have always been, well, a thing (à la ‘Everything Showers’). One of the latest crazes, amassing over 85..
Developing great relationships with your clients is an essential part of running a salon. This is a two-way street – you need to have a solid, regular repeat..
Emma Lewisham’s latest launch, the Supernatural Vitale Elixir, is set to be a game-changer in anti-ageing. The new facial muscle relaxant has been scientifically proven to reduce muscle..
In the dynamic world of hairdressing, excellence knows no bounds, and one name that continues to shine bright is Danny Pato. A name that needs no introduction, Danny..
The medical aesthetics industry has demonstrated consistent resilience over the past two decades. Its performance has tracked the S&P 500’s and even stayed steady during the 2008 financial..