Rodney Wayne will be among the first in the world to introduce Kérastase K-Scan—an AI-powered technology that revolutionises personalised haircare through scientific hair diagnostics and expert insights. The state-of-the-art tool was unveiled at VivaTech 2023, the world’s largest tech event, renowned for highlighting groundbreaking innovations and gathering leading minds in technology.

What is K-Scan?

K-Scan features an in-salon camera paired with a companion app, guiding hairdressers in offering ultra-personalised hair and scalp treatments tailored to clients’ specific needs. This professional-grade analysis tool removes the uncertainty from haircare. By using microscopic examination, K-Scan delivers unparalleled insights into the hair’s health and requirements—it’s like having a high-tech microscope paired with a haircare specialist, distinguishing what is often invisible yet critical to maintaining healthy hair.

The K-Scan technology has been developed using a dataset of over 12,000 images representing diverse hair and scalp types. This pioneering tool is the result of collaboration between optical engineers, AI researchers, L’Oréal experts in scalp and hair care, dermatologists, UI/UX designers, software engineers, and other engineering partners, ensuring accurate assessments of hair and scalp conditions.

Key Features

• Detailed evaluation of hair structure
• Comprehensive assessment of scalp health
• Accurate measurements of hair density
• Clear identification of damage indicators
• Immediate visual confirmation of treatment effectiveness
• Expert recommendations for in-salon and at-home care
• Scientific tracking of hair progress over time

How It Works

During a complimentary K-Scan consultation, Rodney Wayne stylists will use the scanning device to capture comprehensive images and measurements of the client’s hair and scalp. The technology analyses various aspects of hair health, which stylists can access via the companion tablet app. This scientific approach enables stylists to:

• Identify early warning signs before they develop into visible issues
• Monitor improvements in hair health
• Provide evidence-based product suggestions
• Develop customised treatment strategies based on exact measurements

One of the most advanced aspects of K-Scan is its ability to produce high-quality before-and-after images, allowing clients to see the results of their treatments. This visual feedback substantiates the effectiveness of Kérastase services and helps stylists gain insight into clients’ hair responses, enabling them to provide targeted, personalised recommendations for both in-salon services and home care routines.

“We’re incredibly proud that Rodney Wayne is among the first salons worldwide to offer K-Scan technology,” says Julie Evans, CEO of Rodney Wayne. “What makes this innovation so powerful is how it combines leading-edge AI analysis with the skilled expertise of our trained stylists to deliver personalised hair and scalp care solutions for every client. The introduction of the complimentary K-Scan service represents our commitment to combining expertise with innovation to deliver the best results for our clients—and our clients will love that they can see the analysis and results for themselves and can discuss the diagnosis with their stylist from an informed position.”

While K-Scan provides the cutting-edge technology, Rodney Wayne’s specially trained stylists bring the necessary expertise to translate this data into individualised services. Their team has undergone in-depth training to:

• Interpret K-Scan’s advanced diagnostics
• Create customised treatment plans
• Recommend the most effective products for specific needs
• Track and adjust your hair care journey for optimal results

K-Scan will be available in the following salons:

• Rodney Wayne Bethlehem
• Rodney Wayne Botany
• Rodney Wayne Hornby
• Rodney Wayne Northlands
• Rodney Wayne Riccarton
• Rodney Wayne St Lukes
• Rodney Wayne Shore City
• Rodney Wayne Sylvia Park
• Rodney Wayne The Base

To learn more, visit rodneywayne.co.nz.