Award-winning New Zealand skincare brand Emma Lewisham has lifted the lid on its latest launch, Sunceutical™, a 100 percent mineral SPF that founder Emma Lewisham describes as one of the most challenging formulations they have ever created.

The Sunceutical™ collection is a luxurious, invisible mineral SPF 50 line, fully compliant with TGA and FDA standards, offering not only the highest level of sun protection but also advanced skincare benefits.

After eight long years of research and development, these products not only shield the skin from the sun’s harmful rays but also improve and support its natural defences. Leveraging a unique blend of ingredients and cutting-edge skincare technology, the Sunceutical™ range offers multifaceted solutions that transcend conventional sun care products.

“Formulating with natural and mineral ingredients is a complex challenge, it is a delicate balance to unite an unparalleled and luxurious sensory experience, alongside proven efficacy in sun protection against robust global standards,” says Lewisham. “We’re incredibly proud of what we have achieved here, with our tenacity, problem-solving, and our constant search for innovation resulting in this special product. I truly believe this product takes this incredibly necessary foundational step in a skincare routine to another level, by offering our customers skincare benefits outside of sun protection, whilst also offering a beautiful skin feel, without the whiteness usually found in mineral SPFs.”

The cult brand has consistently prioritised sun protection since its inception. Sunceutical™ builds upon the original Skin Shield SPF 30, marking a significant evolution in Emma Lewisham’s sun care offerings. With growing awareness of the harmful effects of UV exposure—including accelerated ageing and pigmentation issues—daily sunscreen use has become essential for skin health and appearance across all age groups.

A key aspect of the Sunceutical™ range is its broad-spectrum protection, guarding against both UVA and UVB rays. This dual protection is vital, as UVA rays penetrate deeply, leading to premature ageing, while UVB rays primarily cause sunburn on the skin’s surface. Acknowledging that many sun protection products fall short, the Sunceutical™ line meets the highest standards set by regulatory bodies like the Therapeutic Goods Administration (TGA) and the Food and Drug Administration (FDA). These certifications signify rigorous testing, assuring quality, safety, and effective sun protection.

Each product in the Sunceutical™ collection serves as an immediate barrier against environmental aggressors. Zinc Oxide, a crucial ingredient in their defence strategy, effectively reflects both UVA and UVB rays. When applied, Zinc Oxide creates a protective barrier on the skin’s surface that bounces UV rays away, preventing them from causing harm.

The Sunceutical™ range features:  

• Invisible Zinc Oxide broad spectrum SPF 50 defence 
• Advanced skincare benefits  
• TGA and FDA certification  
• Dermatological testing – safe for sensitive skin types  
• Scientifically proven in vitro to shield skin from air pollutants within 15 minutes  

Emma Lewisham’s Sunceutical™ SPF 50 Mineral Face Crème and Sunceutical™ SPF 50 Body Crème are set to launch in New Zealand on December 26, 2024.